Whirlpool unveils the Luxuriem range of premium 4-door refrigerators powered by 360° Triple Cooling Technology

Bringing together thegold standard of food preservation, an architecturally superior format and a repertoire of industry and India-first innovations, the Luxuriem range of 4 door refrigerators has been meticulously engineered to address the evolving needs of premium Indian households. From breakthrough cooling technology and intelligent storage flexibility to luxurious finishes and thoughtfully crafted interiors, every element has been designed to deliver an elevated ownership experience while redefining the future of premium refrigeration.

At the heart of the Luxuriem range of 4 door refrigerators, is Whirlpool’s 360° Triple Cooling Technology an advanced triple evaporator architecture featuring three independent evaporators, three dedicated cooling systems and three dedicated airflows across the refrigerator, convertible and freezer compartments.

Engineered as the ultimate expression of food preservation, the technology creates three completely independent cooling environments that maintain precise temperature and humidity levels for every compartment while ensuring zero odour transfer across fresh food, frozen food and convertible storage. By delivering dedicated cooling environments for different food categories, the Luxuriem range of 4 door refrigerators  preserves taste, texture and quality while helping fruits and vegetables remain fresher and crisper for longer.

Complementing this is fastest convertible, enabling the convertible compartment to transform from freezer to refrigerator mode in under 30 minutes, while continuing to retain dedicated freezer space. This flexibility allows consumers to adapt their storage based on changing needs, whether creating additional refrigerator space for party platters and beverages when hosting guests, accommodating larger quantities of fresh produce after a grocery run, or reallocating space based on seasonal requirements while still retaining freezer space to store ice-cubes and desserts. The under-30-minute conversion makes this flexibility truly practical for last-minute needs, allowing consumers to respond to sudden guests or changing plans without having to wait several hours for the compartment to reach the desired temperature. Combined with 100+ customisable storage modes, Luxuriem makes it possible to configure refrigerator space around the household’s needs, when they need it.

The Luxuriem range has been purposefully designed around a 4-Door architecture, representing the next evolution of premium refrigeration.

Unlike conventional side-by-side refrigerators, the thoughtfully engineered 4-Door format is designed around the distinct storage needs of Indian kitchens, where everyday cooking often involves multiple dishes, larger vessels, serving platters and bulk grocery storage. The wider refrigerator section comfortably accommodates larger cookware and serving dishes, while grand wide-access shelves provide greater usable space and easier access. The format also makes it simpler to organise different food categories separately, bringing greater flexibility and convenience to everyday Indian households.

The ergonomically positioned zero-bending crisper drawers provide easier access to fruits and vegetables, while dedicated storage zones enable consumers to separate fresh produce, dairy, frozen foods and everyday essentials more efficiently.

The four-door architecture also helps reduce cooling loss, allowing users to open only the required compartment instead of exposing the entire refrigerator cavity to ambient air, helping maintain optimal preservation conditions while improving everyday usability.

Indian homes have seen the interiors undergo a massive transformation – they have become more contemporary. This modernization is just not restricted to the living space but also seen in the kitchens. The Luxuriem range of 4 door refrigerators has been meticulously crafted to complement the modern interiors.

The range introduces India’s First Glass & Metal Dual Finish (Duo Noir), creating a bold yet elegant expression through the seamless fusion of premium materials. Complementing the exterior is India’s First Obsidian Interiors, enhanced by Quad Theatre Lighting, which elevates both visibility and the overall ownership experience with a refined, premium ambience.

Available across premium finishes including Duo Noir, Nero Quartz, Dark Quantum, Rhodium Steel and Cosmos Black (subject to model availability), Luxuriem has been designed to integrate seamlessly into sophisticated, design-led kitchens.

Beyond preservation and aesthetics, the Luxuriem range of 4 door refrigerators incorporates a host of thoughtful innovations designed around the way Indian households cook, store and organise food, from managing larger vessels and serving dishes to accommodating diverse food categories and changing storage needs.

Its fully interchangeable shelves, trays and storage components allow consumers to configure storage based on changing household requirements, providing exceptional flexibility throughout the year.

Additional convenience features including soft-close drawers, larger doors bins, bins in freezers to store masalas, nuts, spices and dedicated freezer lighting further enhancing accessibility and organisation while creating a more intuitive storage experience.

The range also has other unique features like Metal Cooling, Beverage Rack and iCare Expert, which enables remote diagnosis over a call for quicker, one-visit resolution. Together, these features bring intelligent functionality and refined usability to support the evolving needs of Indian households.

The Whirlpool Luxuriem, a range of 4 door refrigerators, is available in a spacious 654L capacity with a 3-Star BEE Energy Rating, at a starting price of INR 98,000, across leading retail stores and online platforms across India.