Intex Launches New Range of Air Conditioners
Intex Technologies, a major consumer electronics company, today launched a new range of air-conditioners offering consumers ‘Healthy Cooling’ with the use of eco-friendly refrigerants – R410a & R22. The eco-friendly Air Conditioners come in 14 models across three categories – Intex Inverter Split AC, Intex Fixed Split AC and Intex Window AC. The Efficient, Effective & Economical range will be available at an affordable price of INR 19,000 to INR 35,000.
Bollywood Diva Madhuri Dixit is the Brand Ambassador for Intex Air-Conditioners and will be seen in a series of brand promotions and activations.
Built especially for the Indian weather, Intex Air Conditioners come with a one of the kind technology, which provides a 4-Layer Air purification and PM 2.5 Filtration, which prolongs life for both evaporator and condenser with a strong layer of anti-corrosive material. The 4-Layer purification includes Pre-Filter (dust filter), Fine Filter (PM4 Filter)HEPA Filter Media (up to PM 0.3) and Activated Carbon Filter.
The models use environment friendly refrigerant- R410a & R22 gases and come with 100% copper body with anti-rust coating. The superior technology of Intex ACs acts as an enabler by appealing to the ‘cost consciousness’ of the consumer with E3 Chill proposition – being efficient, effective and economical.
“Our foray into Air-Conditioners last year was well received in the market and this year, Intex has introduced variants with a focus on air purification and environment to give a healthy cooling experience to consumers. Having a consumer-centric approach, the eco-friendly range apart from being energy efficient & effective is high on style and aesthetics. Within consumer durables, Air Conditioner is the least penetrated category and Intex being an established brand in Tier 2 & 3 cities will surely be able to make a mark with its environment friendly affordable range,” said Ms. Nidhi Markanday, Director – Intex Technologies.
Intex has assured quality by having a 5-Year comprehensive warranty across all variants of the Air-Conditioner. Basis the new Star-rating beginning for April 2018, the Fixed Split AC models will be 2-star & 3-star rated, Inverter Split AC models will be 3-star & 5-star rated and the Window AC models will also be 3-star & 5-star rated.
As part of expansion of the Consumer Durable portfolio, since 2016, Intex has added Refrigerators and Air-Coolers to its portfolio, enhanced its LED TV range with Smart LED TVs including 4K TVs, washing machines with fully-automatic models and introduced new products like Air-Purifiers and Currency Counting Machines. With all this, the number of product categories within Consumer Durable portfolio is 9.
Specifications:
| Models | Inverter AC ( 1 Ton & 1.5 Ton) | Fixed AC (1 Ton – 2 Ton) |
| Star Rating | 3-Star | 2-Star and 3-Star |
| Filter | 4 Layer air purification filter, PM 2.5 Twin Filter | 4 Layer Air Purification filter, PM 2.5 Twin Filter |
|
USP |
– Up to 40% Energy saving -99% removal of Air pollutant, bacteria, virus -Intelligent Auto restart -100% Copper with Anti-Rust coating -Environment friendly refrigerant 410a -Energy Efficient -Low Sound Level -Blue Fin Eva -Blue Fin Cond -Auto Clean -Hidden Display |
– Up to 40% Energy saving -99% removal of Air pollutant, bacteria, virus -Intelligent Auto restart -100% Copper with Anti-Rust coating -Environment friendly refrigerant 410a -Energy Efficient -Low Sound Level -Blue Fin Eva -Blue Fin Cond -Auto Clean -Hidden Display |
| Compressor Warranty (years) | 5 | 5 |
| Condenser Warranty (years) | 5 | 5 |
| Product Warranty (years) | 5 | 5 |
@Technuter.com News Service
