iFFALCON expands the selection of affordable smart TVs on Flipkart

iFFALCON from the house of TCL announced the expansion of its selection of affordable smart TVs on Flipkart ahead of the two-month-long cricketing season to offer an immersive TV viewing experience to customers. With customers continuing to operate from home and shifting towards more affordable options, this segment is witnessing increased traction post COVID across the country.

As part of the expansion, iFFALCON is making available its selection of smart TVs such as K31, K61, K71 in the affordable segment in the price range of Rs 23,999 to Rs 26,999. These TVs come packed with advanced features such as smart connectivity, micro-dimming, quantum dot technology, Dolby Audio, hands-free voice control, and much more.

Mike Chen, General Manager, TCL India said, “As a cricket-loving nation, iFFALCON understands the importance of superior TV viewing experience for millions of its customers and is making available its best-in-class models at affordable price points. This shift is being driven by the pandemic as customers are now looking for quality products in an affordable manner. It underlines our efforts to not only sell cutting-edge technologies to users but also make sure that these products are affordable. With Flipkart’s pan-India reach and 300 million strong customer base, we are hopeful of meeting the evolving requirements of customers and strive to make shopping more rewarding for them at every point possible.”


It is an LED TV that sports 4K panels, supports HDR content, and offers smart connectivity to users for a seamless and immersive viewing experience. The device comes equipped with advanced features including an AI picture engine to enhance the contrast and brightness of TV content, micro-dimming to adjust the brightness and black levels, and Dolby Audio for optimized sound quality. The TV is available in a 43-inch variant at INR 23,999.


This model offers 4K upscaling and HDR 10 to optimize video quality of non-native 4K content in real-time, Dynamic Color Enhancement for a vibrant viewing experience, and micro-dimming to intelligently make display adjustments in terms of brightness and darkness. The device also features Dolby Audio for premium sound quality throughout the user’s entertainment cycle. The TV is available in three variants: 43-inch at INR 24,999, 50-inch at 29,999, and 55-inch at INR 35,999.


It is a 4K UHD TV, which also features 4K upscaling and Dynamic Color Enhancement for superior video quality, and supports Dolby Audio for a 5.1 surround sound experience. Besides these offerings, the model comes with Dolby Vision to deliver enhanced Dolby-exclusive content. What adds to this superiority element is the TV’s minimalist design that ensures a better full-screen viewing experience for users. The TV is available in two variants: 43-inch at INR 26,999 and 55-inch at INR 37,999.


Along with a bezel-less design, the device features quantum dot technology and supports HDR 10+ as well as Dolby Vision for an immersive and superior viewing experience. It has an IPQ engine that is designed to enhance content quality through AI. The TV also offers Dolby Atmos and DTS-HD sound technologies for high-quality sound output. The device is available in 55-inch at INR 54,999.

Both K71 and H71 feature hands-free voice control, which means users can operate the TV using simple voice commands and enjoy a smart home experience.

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