Xerox launches C60/C70 at Print Miracle Expo 2014

Kerala, India, December 16, 2014: Xerox India, a part of Xerox Corporation, world’s leading enterprise for business process and document management services, showcased its newly launched Xerox Versant 2100 and launched Xerox  Color C60/C70 at the Print Miracle Expo 2014 held in Kochi from 12th – 14th December, 2014. This was the first time that these digital production presses were displayed at a public expo in Kerala; both received a very good response from the printers’ fraternity and everyone present at the event.


The new Xerox Color C60/C70 Printer gives users a cost-effective option for a wide range of printing needs. Suitable in any print environment, including quick print shops, in-plant operations, agencies, small businesses and manufacturers, the device offers turn-key features and media-weight versatility. Users can easily enhance and expand their application offerings to include rugged polyester labels, menus, signs and vinyl window clings. Whereas, the new Xerox Versant 2100 Press is targeted at the production printing industry. The 100 page-per-minute device – versatile for any production environment – combines speed, Ultra HD resolution and automation features to create colorful personalized communications, collateral, brochures, photo publishing and specialty print products.

Commenting at the event, Balaji Rajagopalan, Executive Director, Technology, Channels & International Distributor Operations, Xerox India said, “We are excited to showcase these new digital equipments’ at the Print Miracle Expo 2014. The Versant 2100 and C60/C70 are key to us and we have already seen good response from the market for Versant 2100 with number of installations already made across the country. We are sure that C60C/70 will receive similar response. With these new launches made, we are sure to further consolidate our market share in the digital printing market.” 

Talking about the Expo, Pankaj Kalra, Head, Production Systems Group, Xerox India said, “It was a great privilege to showcase the Versant 2100 and launch the Xerox Color C60/C70 at the Print Miracle Expo 2014. We are always glad to come back to this part of the country. We have seen great adoption of technology especially in the southern market and the region continues to be a key focus area for us. Print Miracle Expo is a great platform for us to showcase devices and also network with likeminded professionals, discuss market trends, future of digital technology and how Xerox can play a key role in propelling the growth of this industry.” 

Print Miracle Expo 2014 is an exhibition on pre-press, printing, print finishing, packaging and converting, organised by Kerala Master Printers’ Association (KMPA) and co-organised by Showcase. This time around, the significance of the Expo was immense as it was scheduled in Kerala after a long gap of 20 years.

© News Service

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