Vivo, the official smartphone sponsor of the 2018 FIFA World Cup Russia, has launched a new global campaign titled “My Time, My FIFA World Cup”, at Beijing’s Olympic Forest Park today. The campaign comprises of advertising spots, and special music and photography-led marketing activations. These include the Vivo Super Fan Photographer programme, providing fans with unprecedented pitch-side, stadium and warm up session access, as well as the Vivo Super Time project, which will elevate the fan experience during the FIFA World Cup performance segment.
My Time, My FIFA World Cup
The thematic campaign advocates the belief that everyone can be extraordinary and calls upon people of the world to seize moments of opportunity to be extraordinary in their lives. Through its products and technology, Vivo hopes to empower people to go beyond being just being an audience at the FIFA World Cup, but to become a participant, a creator, and to enable extraordinary moments to be seen, shared and remembered.
Speaking at the launch, Deng Li, Vivo Brand Vice President, said, “‘Camera & Music’ are not only a part of Vivo’s brand DNA, but also the two key ways by which people can fully experience, capture and share extraordinary moments around them through their smartphones. For this year’s FIFA World Cup, Vivo will leverage these two elements and our innovative technologies to help fans bring to life “My Time, My FIFA World Cup”.
2018 FIFA World Cup Russia V9 Blue limited edition
In addition, to celebrate the partnership, Vivo has also launched a 2018 FIFA World Cup Russia V9 Blue limited edition. Powered by a Qualcomm Snapdragon 626 octa-core processor, with 4GB RAM, 2018 FIFA World Cup Russia V9 Blue limited edition runs the latest Android 8.1 OS. It is equipped with a FullView™ Display, offering a 90% screen-to-body ratio – providing users with an immense multi-screen viewership experience.
Beyond that, to commemorate Vivo’s sponsorship of the FIFA World Cup, a Vivo limited edition smartphone will be immortalised at the Home of FIFA in Zurich, Switzerland. This will be the first-ever limited edition smartphone to join a prestigious collection of significant artefacts and memorabilia, which chronicle the growth of football into a global culture.
Franck Guignery, Head of Sales at FIFA added, “Besides helping to make the World Cup extraordinary for fans in creative ways, Vivo brings to life the spirit of youth, like FIFA’s burning passion. Now that the 2018 World Cup is coming, we look forward to creating more unforgettable memories for people all over the world together”.
@Technuter.com News Service