New Delhi, India, April 25, 2014: Truecaller, the world’s verified mobile phone community, announces its collaboration with Tata DOCOMO. With this tie up, Tata DOCOMO data users will be benefitted with an enhanced Truecaller experience alongside attractive data packages. The tie up also provides users with premium Truecaller features. This will also help propel the usage of Truecaller in India and enable users to stay protected from spam calls.
Tata DOCOMO being a leading voice and data communication service provider in India, has been upbeat at providing attractive offer to its customers for mobile data. In line with the strategy, Tata DOCOMO will also be offering free data usage plans for Truecaller App with this offer. Users would get access to Truecaller without having to pay for the data usage, which can further be channelized for other data consumption purposes.
This initiative will also allow users to access the premium features of Truecaller free of cost, for a period of 90 days. The premium Truecaller application includes:
Ad Free: Users will experience an advertisement free Truecaller experience
Profile Views: Users will be able to see who’s viewed their profile. They can even see how many minutes ago someone saw it
Monthly Contact Requests: Users will get 30 contact requests at the start of every month. With these requests users can contact other Truecaller users by looking for their name in the directory.
Kari Krishnamurthy, VP Growth and Partnerships for Asia, Middle East and Africa at Truecaller, said, “Tata DOCOMO has been in the forefront of many innovations and differentiated offerings to the users. And, India being the biggest market for Truecaller, this is yet another opportunity to instill our commitment to our users. Truecaller finds this association with Tata DOCOMO an important catalyst of reaching out to millions of mobile users and offering a superior data enabled service. Importantly, by offering free data services and 90 days of Truecaller Premium service for free, Tata DOCOMO users will get to experience a very unique and most loved aspect of Truecaller. This is just a beginning of long standing relationship with Tata DOCOMO and we will be bringing in many more such offerings in months to come.”
This initiative from Truecaller is in-line with the strategy to tie-up with service providers in order to expand its progressing user base in India. At present, Truecaller has more than 30 million users in India, which is more than 50% of its global user base of 55 million. This association with Tata DOCOMO presents an encouraging platform for Truecaller to increase their market outreach and provide enhanced calling features to the customers, like identifying unknown caller and barring spam calls.
Head Marketing of Tata Docomo Gurinder Singh Sandhu said, “Tata Docomo has always taken a lead in offering innovative suite of data-enabled services to our customers. We believe this partnership with Truecaller will further help simplify the lives of our customers. This association will allow Tata Docomo customers to enjoy a unique bouquet of free data services and 90 days of Truecaller Premium service for free. The association with Truecaller will offer a richer experience to customers and is yet another step towards enabling exceptional experiences.”