Snapdeal signs MoU with Tamil Nadu Handicrafts Development Corporation to support small and medium sized handicraft businesses

New Delhi, India, March 24, 2015:, India’s largest online marketplace, has signed a MOU with Tamil Nadu Handicrafts Development Corporation, a Government of Tamil Nadu Enterprise, for online promotion and selling of traditional Handicrafts from Tamil Nadu. These elaborate handicrafts showcase the profuse history of Tamil culture that has been carried over generations and speaks endlessly of the rich tradition. Ranging from unique brass products or stone & wood carvings or sandalwood products, these varied   crafts add elegance and splendor to consumers’ taste & lifestyle all over the world.

As a part of this partnership, Snapdeal will create a dedicated store exclusively selling Handicrafts from Tamil Nadu under the brand name of ‘Poompuhar’. Through this exclusive store, Snapdeal will equip the artisans with online cataloguing and help them refine their product offerings through its data analytics tools. The Poompuhar-Snapdeal store set to be launched in March 2015, will let customers shop for a wide range of signature products like brass products, stone & wood carvings, sandalwood products etc.

Talking about this association, Vishal Chadha, Vice President, Market Development at, said, “This partnership is our endeavour to empower local artisans of Tamil Nadu by providing a more integrated platform to promote and sell their products to a nationwide audience through a sustainable business model. At, we are committed to build life changing experience for one million sellers in Indiaby creating employment opportunities and wider market access.”

Commenting on the development, Dr.Santhosh Babu, Chairman & MD, Tamil Nadu Handicrafts Development Corporation Ltd, said, “Tamil Nadu has a rich culture of handicrafts that are popular throughout the country. Today it has become a world-known destination for visitors in search of some of the finest handicrafts in India, such as Celestial figures in Bronze, Brass lamps, Rosewood Carvings, Sandalwood Carvings and more. Poompuhar is happy to partner with to offer our artisans an opportunity to showcase their work to a larger customer base and promote exquisite handcrafted art forms of Tamil Nadu.”

Tapping onto the strengths of rural artisans, Snapdeal in association with Tamil Nadu Handicrafts Development provides an online platform to popularize and retail their craft and help them sustain their livelihood.

© News Service

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