Samsung ties up With Swarovski at Mercedes-Benz Fashion Week
New Delhi, India, February 6, 2014: Samsung Electronics has announced a partnership with Swarovski, the global leader in cut crystal and fashion jewelry, taking place at Mercedes-Benz Fashion Week FW14 (MBFW) in New York. Samsung and Swarovski have collaborated to create a beautifully designed, exclusive backstage Samsung Galaxy Lounge within Mercedes-Benz Fashion Week and a stunning limited-edition cover encrusted with Swarovski crystals for the recently launched Galaxy Note 3.
Executive vice president of Samsung Young Hee Lee said, “At Samsung, we embrace the creativity of fashion and enable it through our technology. Together with Swarovski, we’re celebrating that creativity with a specially-designed backstage lounge and a limited-edition custom cover for one of our latest smartphones during this season’s Mercedes-Benz Fashion Week. The gorgeous, Swarovski crystal-covered cover adds a glamorous touch to the beautifully designed Galaxy Note 3 to make it the must-have device this MBFW.”
The backstage Samsung Galaxy Lounge will feature custom sparkling décor including a stunning Swarovski crystal curtain. Samsung’s lounge will host influencers such as models, designers and other celebrities, allowing them space to escape the hustle and bustle of Mercedes-Benz Fashion Week and check out the latest Samsung devices.
Samsung and Swarovski have also teamed up to create a limited-edition cover for the Galaxy Note 3, making it the must-have accessory this spring. Bundled with a sparkling bracelet, the custom Galaxy Note 3 cover is covered in exquisite Swarovski Fine Crystal Rocks and available in three colors – Jet (black), a custom blend of Crystal Bermuda Blue and Crystal Metallic Light Gold, and Crystal Metallic Silver. The bracelet and cover bundle will be available for purchase at the Swarovski retail store at 696 Fifth Avenue in Manhattan, New York for a limited time and will retail for $299.
Christoph Kargruber, executive vice president global marketing, Swarovski Professional, said, “Swarovski and Samsung are thrilled to announce the launch of the limited-edition Samsung Galaxy Note 3 cover sparkling with Swarovski Fine Crystal Rocks during Mercedes-Benz Fashion Week. We were very happy to support Samsung in their development of this exciting product. It is an excellent example of how our complete package of products, services and innovations helps to ensure our customers are always ahead of the trends, and are able to captivate the consumer at every level.”
