Samsung Mobile ties up with Sunstrike Telecom for Mobile Trade-Up Program
New Delhi, India, June 26, 2014: Sunstrike Telecom India has joined hands with Samsung Mobile for their pan-India Trade-up Program under which customers can trade-in their existing mobile devices in exchange for select Samsung Mobile handsets at a special price. Sunstrike will provide the end-to-end solution for this ambitious Samsung Mobile Trade Up plan.
Sunstrike’s role involves large scale on-ground implementation along with seamless back-end logistics to power this programme in India.
Sunstrike has put in well-structured, customized, multi-point criteria for determining the customer handsets’ trade-in valuation. The appraised value is honored on the spot against the new purchase. Sunstrike will buy these handsets at the appraised price.
The program rides on the intricate back-end verification process and attached logistics for the physical transfer of handsets. The program will augment Samsung Mobile’s customer retention & acquisition initiatives in the highly competitive Indian market.
Parm Dhillon, Head of Global Buyback, Sunstrike Telecom, said, “Though India has its own huge infrastructure challenges, our global extensive experience in this field, gave Samsung complete confidence to partner with us to drive this program & make it a success. Not only did we turn this around in record time, we also underscored our position as a global leader in buy-back industry.”
Our mobile device trade-up team has successfully launched previous schemes in under 3 weeks enabling our partners to quickly deliver unbudgeted growth as part of new customer activations and existing customer retention strategies.
MD of Sunstrike India Chanpreet Singh said, “We know that besides being extremely challenging, India is a huge market for this business. We have put in a fantastic team in India to lead this exclusive deal with Samsung.”