realme announced the appointment of international cricket sensation KL Rahul as its brand ambassador, to endorse its smartphone category. realme’s partnership with the seasoned sports star, who has traced a phenomenal journey in cricket, reinstates the brand ideology of being powerful, stylish and youth-oriented. The celebrated and internationally acclaimed cricketer will work with realme to help grow the smartphones category under the broad umbrella of product offerings.
The partnership further complements the brand’s attitude of setting new benchmarks, inspiring thousands of millennials across the country. An inspiration and a dedicated sports personality, Rahul has created a recognisable niche among the youth. His enigmatic performance in the sport, inspiring growth story, and effortless off-the-field style aligns with the brands’ ideology to be powerful and stylish.
Commenting on the partnership, Francis Wong, Chief Marketing Officer of India, Europe and Latin America said, “With the onboarding of a talented and renowned sports personality KL Rahul, we envision to combine the synergies of both. We are optimistic that the partnership will add unprecedented value to the smartphone category since we will also be able to target the massive fan following Rahul enjoys. We are certain that the partnership of such stature with a seasoned celebrity like him will strengthen the brand proposition of making cutting edge technology, fun, stylish, quality-driven products available to the audience.”
Commenting on the partnership, the cricket star KL Rahul said, “I am honoured and excited to partner with the world’s fastest-growing smartphone brand realme. The fact that the brand has established itself as one of the leaders in the global market makes me proud to have associated myself with them. realme boasts unparalleled products that are stylish and powerful. Furthermore, its ethos of ‘Dare to Leap’ is something that I strongly resonate with. The smartphones are style packed with strong performance and I am certain that the smartphone range provides the right choice for the consumers”.