PTron expands distribution channel from online to offline

PTron has entered the offline market in India and appointed Playtime Electronics as its 6th lead distributor, covering Hyderabad/ Telangana region. The other 5 lead distributors of PTron are located in New Delhi, Chennai, Ahmedabad, Pune and Jaipur. The total count of distributors for PTron products has crossed 40, spread over 12 states in the country, in a short span of 6 months.

The existing distribution channel is able to reach over 700 retail outlets and sell 15,000 pieces per month. PTron is targeting to establish a network of 120 distributors and sell 50,000 pieces per month by end of this financial year. The offline channel also includes modern trade mobile retailers, such as Cell Point, who have started selling PTron products over their counters.

PTron has invested around INR 3crores for inventory buildup for building a strong distribution channel and keeping it replenished. An additional amount of INR 2crores is allocated for supporting the retail partners through brand building and marketing activities.

Mr. Vinay Parwani of Playtime Electronics said, “The fast movement of PTron products over the retail counters is due to wide range of quality products and very competitive pricing.”

According to Mr. Ameen Khwaja, Founder-CEO of PTron, “While there are other players in the portable mobile accessories segment, PTron is a brand that offers quality products at prices that are hard to beat. They are BIS certified and backed by one year warranty. The brand appeals to youth who prefer branded mobile accessories, owing to safety and reliability, amongst other quality parameters.” News Service

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