PayU India rebrands PayU Enterprise as PayUbiz

PayU-India-rebrands-PayU-Enterprise-as-PayUbizNew Delhi, India, May 5, 2015: PayU India has rebranded both its products PayU Enterprise and PayUmoney to establish them as clear independent businesses. As per the recent rebranding initiative, PayU Enterprise will now be called PayUbiz with a blue color logo while the logo of PayUmoney switches colors from blue to green. The revamped name and logo of the company showcases a fresh look and gives it a solid identity distinguishable from its counterparts.

PayU Enterprise now PayUbiz is the leading payment gateway solution provider used by more than 70 of the top 100 ecommerce companies. PayUbiz is used by large enterprises such as Snapdeal, Jabong, Bookmyshow, Ola, Cleartrip, Redbus, GoIbibo, Zomato etc.

On the other hand, PayUmoney is the consumer business of PayU India and has a wallet solution for consumers and payment acceptance solution for SMB businesses, which is now changed into a green color logo.  PayUmoney has two propositions. It is a wallet solution for customers and is accepted at over 65,000 merchants including the likes of Bookmyshow, Jabong, Goibibo, Dominos etc. It is a free and unique online payments solution for anyone who wants to collect payments in India; be it Individuals, brick & mortar start-ups, Freelancers, Schools, Hotels, Utility companies, Residential societies, Telcos, Insurance companies, traders, retailers etc.

Nitin Gupta, Co-founder & CEO at PayU India said, “There were couple of reasons behind this rebranding. PayUmoney as a consumer brand needed a fresher, contemporary logo which was distinct from other payment marks in the industry. And therefore we went with the green color which represents safety, trust, it means “go” and is the default color of money. On the other hand, our enterprise business is a different and stand-alone business. We don’t want users and merchants to mix it with our consumer brand. We wanted it to have its own unique identity while leveraging the master brand PayU. Therefore, we chose the word PayUbiz or PayU for businesses which has a distinct blue color logo. For PayUbiz, one of its customers is PayUmoney.” Besides the rebranding exercise we’re gearing up for a big branding campaign and plan to spend $10 million in next few weeks. The objective of this massive campaign is to drive brand awareness about PayUmoney and educate the consumers about its key benefits.”

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