Nothing announced its foray into India in partnership with Flipkart. Flipkart will play an integral role in building Nothing’s presence in India and launching its highly anticipated true wireless earbuds ear (1).
The India launch of Nothing ear (1) will happen alongside the global launch of the product by Nothing which is a testament to the importance of the market to the new UK brand.
Manu Sharma, Vice President and General Manager, Nothing India, said, “At Nothing, we aim to create easy to use consumer tech products with iconic designs that will bring differentiated value to our users in India and around the world. For the upcoming launch of ear (1), we are excited to partner with Flipkart as we mark Nothing’s entry in India. Flipkart’s pan-India supply chain will be instrumental in reaching Nothing customers and delivering a superior end-to-end product experience, which is very important to us.”
Rakesh Krishnan, Senior Director, Electronics at Flipkart, said, “India is one of the fastest growing audio devices markets in the world and is expanding rapidly on the back of the work from home culture and customers seeking high performance devices to suit their evolving needs. In this endeavour, Flipkart is at the forefront of meeting the needs of Indian customers and delivering best-in-class technology across the country and we are happy to be Nothing’s partner of choice for their India foray and introduce Nothing ear (1) this summer.”
Flipkart will offer Nothing ear (1) with fast doorstep delivery and No Cost EMI.