New Delhi, India, December 18, 2014: Microsoft Mobile Devices today invited young people across the country to capture the essence of Indiaas part of its new campaign Romancing India with Lumia 535. A first of its kind initiative, it aims at chronicling iconic landmarks and popular spots across the countrythrough selfies and showcasing them to the world. Actor Nargis Fakhri launched Romancing India by taking the first selfie at the Lodhi Tomb in New Delhi with the Lumia 535.With its 5MP wide angle front camera, the Lumia 535 clicks great selfies, fitting in more people and memorable backgrounds in the frame than any other smartphone camera.
In this month long campaign, popular Bollywood actress Nargis Fakhri will post selfies from popular hangout spots and iconic sites and challenge her fans to post better selfies on Facebook and Twitter. Participants can, in turn, nominate and challenge their own friends to join ‘Romancing India with Lumia 535’. Additionally, Microsoft Mobile Devices will post weekly challenges offering the chance to win exciting prizes. At the end of the campaign, the 5 selfies with the most shares on Facebook and/or retweets on Twitter stand a chance to win a brand new Lumia 535 and a goodie bag of accessories each. The best 100 selfies will be converted into a photo album on the Microsoft Lumia India Facebook page.
Raghuvesh Sarup, Director – Marketing, Nokia India Sales Pvt. Ltd. (a subsidiary of Microsoft Mobile Oy),said, “At the heart of the Romancing India campaign lies the thought of making India the muse and we invite young Indians to do sowith selfies. Equipped with a 5 MP wide angle front camera, the Lumia 535 is the perfect companion to translate iconic spots across the country into picture perfect stories through selfies. We’re excited to have Nargis with us to lead this campaign and look forward to being inundated with selfies that are quintessentially India.”
Clicking her selfie at the Lodhi Tomb Nargis Fakhri, said, “I`m thrilled to launch the Romancing India with Lumia 535 campaign as it brings two of my passions together, travel and selfies. It will surely be exciting to share my moments brought to life with the Lumia 535. I am also looking forward to challenge my fans to better these selfies.There is so much to capture across the country, from the historic India Gate and Taj Mahal to evergreen popular haunts such as Leopold café and Koshy’s. I am excited to see how these landmarks are brought to life by the youth of the country.”
Microsoft Lumia 535 comes equipped withthe latest Windows Phone 8.1 operating system and Lumia Denim,bringing the best Microsoft services to more affordable price levels. Offering five great integrated Microsoft experiences, a wide-angle 5 megapixel front facing camera and a primary 5MP camera, and a spacious 5 inch display protected with Gorilla Glass 3, the Lumia 535 helps people do more of what they want, for less. It was launched in India on Nov 28, 2014 at a best buy price of INR 9199/-.Designed to be tough and durable and stay as vibrant and colorful as the day you bought it, the Lumia 535 is available in bright green, bright orange, white and black.