Microsoft’s co-sell endeavor empowers startups to scale their business globally
In its continued efforts to accelerate the startup ecosystem, Microsoft has made a commitment of $500M to support startups and local startup ecosystems around the world to grow, build and connect. Microsoft for Startups through its ScaleUp program provides a platform for Series A startups to co-sell with their sales teams, get access to top tech venture capitals (VCs) in the global arena and get strategic intervention from world class thought leaders and industry mentors. In less than 18 months, Microsoft for startups has closed about 127 co-sell deals by getting $20M as startup revenue and has more than $126M in active pipeline for startups.
Startups today have seen a significant growth in their business but face challenges in expanding globally due to lack of viable technology solutions and limited access to large enterprises. To address this issue, Microsoft has designed a co-sell motion which consists of a dedicated resource to help navigate the co-sell process. With one of the largest sales team, Microsoft enables entrepreneurs to sell qualified solutions into their customer accounts based on the startup’s value and expand into international markets.
Lathika Pai, Country Head, Microsoft for Startups, MENA & SAARC, said, “Being an entrepreneur for 17 years, I understand the dynamics of the challenges and shortcoming startups face while trying to scale. Microsoft for Startups offers entrepreneurs access to technology and infrastructure. Our programs like ScaleUp allows startups understand the length and breadth of Microsoft. We are committed to enrich the startup ecosystem and our co-sell motion aims to provide a joint sales experience for them to scale”.
