New Delhi, India, April 30, 2015: Micromax Informatics Limited, today announced its foray into the Laptop category in India and launched the new Micromax Canvas Laptab.With the launch of its new smart device – the company aims at providing the latest technology with genuine MS software pre-loaded and continues to democratize technology to the masses. The Laptab will be available exclusively on Amazon.in at Rs.14, 999 from 6th May, 2015.
The Laptab has been designed as a unique offering of excellent specifications at a breakthrough price, in order to accelerate the adoption of the PC category by first-time users, while also addressing the needs of evolved users as a real portable yet smartdevice.
Powered by Intel Atom Processor Z3735F and pre-bundled with Windows 8.1, MS Office 365, the device draws its appeal from a very smart design, high definition touch enabled display, in-built 3G SIM slot for mobile data connectivity and a great memory configuration.
This launch marks a milestone in the Indian computing eco-system as it brings together Micromax, Microsoft and Intel, three pioneering companies who have been leveraging technology as an enabler for the masses.The strategic launch partnership with the market place Amazon further drives accessibility,as consumers will be able to purchase the device online, regardless of their location.
Commenting on the launch Vineet Taneja, CEO of Micromax Informatics Limited, said, “At Micromax, we have always believed inbringing the best in class and innovative devices to the consumers and have always aimed to bridge the gap between actual consumer device requirement and available device offeringand hence, the Laptab promises to bridge the same at a very consumer friendly price point.Today’slaunch marks our entry into the PC segment, where we intend to drive category growth and not only garner an availablemarket share. Webelieve that our vision complements the initiatives for Digital India, and we will be launching a range of exciting products over the next few months in the category.”
Vineet further added, “Our research shows that the Indian consumer has been looking forward to path breaking innovation in this category and we continue to believe that we have brought a highly desirable device for the deserving Indian consumer. Micromax Canvas Laptab has been designed to address the limitations of the existing devicesby offering brilliant specifications that are ideal for the productivity and entertainment needs of students and evolved professionals.With its innovative features like touch enabled display, easy- to-use form factor, pre- bundled Windows 8.1 and Office 365, we expect the Laptab will make the consumer experience a true delight.”
The Laptab pre-bundled with genuine MS offerings like Windows 8.1 and Office 365, which are worthover Rs. 11,000; provide consumers with amazing value for money for the entire product package. Also the device facilitates smart search, optimized battery usage, customization, improved application performance, refreshed notification system and will have a confirmed free upgrade to Windows 10 when available.With 7,700mAh battery maximizing portability and 10.1-inch WXGA IPS touch-enabled display, users can enjoy up to more than 10 hours of battery life with best in class viewing experience.
Powered by Intel Atom Processor Z3735F with speed upto 1.83Ghz and with a 2GB DDR3L RAM, the Laptab ensures that the users can enjoy a seamless multimedia experience when playing games, watching videos or surfing the internet, without the problems of device heating and lag.The device comes with a 2MPFF rear camera and a 2MP FF front camera for video calling.