MediaTek launches MT8581, MT2523 and MT7697 systems-on-chip at CES

Taiwan, Hsinchu, January 5, 2016: MediaTek is introducing three new MT8581, MT2523 and MT7697 SoCs at CES 2016. This trio of SoC’s create better experiences for consumers across all platforms and deliver better connectivity to the world around them.

“Our intention at this year’s Consumer Electronics Show is to showcase a group of SoC’s that will truly impact the way consumers use their devices, said MediaTek Chief Marketing Officer, Johan Lodenius. “The MT8581, MT2523 and MT7697 will each bring new features to home entertainment, wearables and IoT/connected home that were not possible before.”

  1. Home Entertainment – MT8581 is the world’s first Ultra-HD 4K Blu-ray player SoC with High Dynamic Range; a revolutionary viewing experience similar to the leap from VHS to DVD
  2. Wearables – MT2523 is the world’s first SoC that combines a high-resolution mobile screen, dual-mode Bluetooth and GPS, with industry-leading power efficiency.
  3. IoT / Connected Home – MT7697 is an IoT bridge that will connect smart gadgets and appliances to tablets, smartphones and the cloud

MediaTek’s past, present, and future is in designing leading display technologies, regardless of consumer device. With a deep heritage in multimedia technology – and reputation as an industry leader in DVD, TV, audio, and phones — the brand is taking that expertise and applying it to forward-looking formats like IoT, wearables and more.

 MediaTek is also in the midst of immense growth and innovation as we head into 2016.

  • MediaTek continues to lead the industry in home entertainment asthe top global chip providerin digital TV and third in the world forin Wi-Fi. The company is leading in market share for Blu-ray players.
  • MediaTek currently ships 1.5bn units per year for mobile, tablets, and TVs. We project the global marketfor SoCsto reach tens of billions of units by 2020 with the addition of IoT significantly amplifying shipments.
  • Substantial customer wins in 2015:
    • Amazon recently announced the 4K Fire TV box and Fire HD tablets, which contain MediaTek SoCs
    • SONY launched the first Android TV at CES 2015, using MediaTek’s Smart TV SoC
    • Google selected MediaTek’s MT8507 audio SoC to connect its Google Cast to smart devices

With support for industry standards, such as Apple Home Kit, MediaTek is expanding opportunities for developers to build connected home software. MediaTek MiraVision™ is behind leading display technology in everything from TVs to smartphones and powers the upscaling to 4K and the HDR display.

“2015 was a banner year for the MediaTek brand that saw further expansion of our global footprint and we plan to build on that momentum in 2016,” said Lodenius

In 2015 company accomplishments:

  • Thomson Reuters named MediaTek among 2015’s Top 100 Global Innovators, marking the company’s second consecutive year on the list. MediaTek is list’s only Taiwanese company.
  • Interbrand ranked MediaTek among its Top 10 Taiwanese Global Brands 2015.
  • MediaTek’s Founding Chairman and CEO, Ming-Kai (MK) Tsai, was bestowed the Global Semiconductor Alliance’s highest honor.
  • MediaTek will present six papers at the upcoming 2016 IEEE International Solid-State Circuits Conference, marking MediaTek’s achievements in technology leadership.

© News Service

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