New Delhi, India, September 1, 2014: LAVA International Limited has launched LAVA Iris X5, as the successor of its Iris X1. Priced at Rs 8799, Iris X5 will be initially available in Grey and subsequently in white and black in the coming weeks. The Lava Iris X5 has a 5.0 MP BSI+ Auto Focus Front Shooter with LED Flash for low-light imaging that enables clicking perfect selfies with extraordinary detailing at any given time of the day. It comes laden with a wide-viewing angle shot which allows users to capture pictures up to 84 degree with the front camera. In addition to this, the phone has an 8.0 MP Auto-Focus rear camera with exceptional imaging quality, making LAVA X5 a must have for all the shutterbugs.
The handset will be available for sale across all national retail stores and multi-brand outlets across India. Online, it will be exclusively available on Amazon.in bundled with a free 16GB memory card on 1st Sept’14.
The smartphone offers a great viewing experience with its 5’’ HD (1280 * 720) IPS Full Lamination LCM rich display that produces sharp images. The In-plane Switching (IPS) etched in the phone enhances color reproduction resulting in a bright display.
The Iris X5 is powered by 1.2 GHz Quad Core and 1 GB RAM that promises seamless application performance and multitasking, supported by a 2100mAh battery providing ample back up for multimedia payback, talk-time and stand-by. With an OGS 5-Point touch, the phone offers a smooth touch experience. Additionally with the width of 71.5mm and thickness of 7.7 mm, the smartphone become easy to handle. The phone comes with an intelligent Flip cover powered by hall sensor that puts the phone automatically in sleep mode ensuring reduced battery consumption.
The device comes with 8GB of internal memory that is expandable up to 32GB via micro-SD card. On connectivity front, the dual SIM Iris X5 is facilitated with 3G connectivity apart from Wi-Fi, Bluetooth v3.0 and micro- USB v2.0.It offers OTG support to enable file transfer through USB drive on the move. The device has a Dual MIC for active noise cancellation that promises a crystal clear calling experience.
Speaking about the new launch, Chairman & Managing Director of LAVA Hari Om Rai said“At Lava, we are constantly channelizing our energies to develop innovative products that cater to various set of consumers at attractive prices. With the enthralling response that we got from users for X1 we decided to come up with another unique offering for our consumers. Iris X5 is a high quality camera smartphone with a best in class front camera that aptly suits the needs of the selfie crazy generation. Through our latest device, we aim to further build a strong portfolio of mid-range smartphones in the X series and deliver on our mission of empowering people to do more and be more.”