Lava Iris X1 now available with 8 GB internal memory at no extra price

Lava-Iris-X1New Delhi, India, August 11, 2014:  LAVA International Limited, a fast growing company in the mobile handset industry, today announced an 8 GB upgrade to its Iris X1’s internal memory at the same price of Rs. 7,999. Lava Iris X1, which exemplifies elegance and quality through its beautiful design and best in class features, has already gathered an amazing response from consumers. The smartphone is currently contributing to 30% sales in Lava brand’s smartphone portfolio by volume.

This latest upgrade will allow users to download plethora of applications, play heavy games and perform faster multi-tasking. The 8 GB internal memory is also expandable up to 32GB via micro-SD card.

Lava Iris X1 is one of the few devices in India and the first one from Lava that is built on the latest Android 4.4.2 KitKat out-of-the-box platform, offering premium aesthetics and a smooth user experience. The Android Kit Kat platform offers multi-tasking through optimized memory and improved touch responsiveness.  The smartphone also comes with a bunch of new and useful features. Its new phone app automatically prioritizes contacts based on the people a user talks to the most, and its smart caller ID looks for matches from businesses with local listing on Google Maps.

Lava Iris X1 takes a leaf out of the Iris Pro series as far as the aesthetics is concerned. The handset has an amazing build quality and looks beautiful. On the performance aspect, the smartphone provides an excellent experience on the back of a 1.2 GHz Quad-Core Broadcom BCM23550 processor powered by 1GB RAM. Iris X1 sports a 4.5-inch FWVGA IPS (854 x 480 pixels) display that offers high-quality colour-reproduction and great viewing angles. The fully laminated touch screen eliminates the air gaps between LCD and glass and makes it look perfectly black in sleep mode. With an 8.9 mm of thickness and 138 grams in weight, the handset is also very convenient to carry.

Iris X1 sports an 8 MP rear camera with LED flash and a 1.4 µm pixel BSI+ sensor. The sensor increases the amount of light that gets captured and improves low-light photography significantly. The rear Camera supports full HD (1080p) video recording and playback, comes with Auto focus, touch to focus functionality and HDR mode that automatically snaps a rapid burst of photos to select the best possible shot.  It also includes a 2.0-MP front-facing camera for video calling.

On connectivity front, the dual SIM Iris X1 comes with 3G connectivity apart from Wi-Fi, Bluetooth v4.0 BLE (Bluetooth low energy), micro-USB and EDGE. It offers OTG support to enable file transfer through USB drive on the move. The device promises crystal clear calling experience by using Dual MIC for Active Noise Cancellation. The phone packs a long-lasting 1800 mAh battery providing ample back up for multimedia payback, talk-time and stand-by.

Priced at Rs 7999, Iris X1 is available in black and white colors. It comes with an intelligent Flip cover powered by hall sensor that puts the phone automatically in sleep mode ensuring reduced battery consumption.

Iris X1 8GB upgrade will be available online on, Flipkart & other leading online portals. It is also available across national retail chain stores and multi-brand outlets pan India. Lava has already pumped in more than 25cr in marketing this product across different media vehicles including the recent association with IIFA and the on-going association with India England series and will continue to do so.

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