Impact of e-commerce on Indian Economy by Mr. Vishal Parekh, Marketing Director, Kingston Technology – India

E-commerce can be a great tool to bring a socio-economic balance in the Indian economy. Companies like us not only get a better reach to the untapped markets but also get a chance to collect quick & accurate consumer feedback for process assessment. With better infrastructure as showcased in the budget, consumers would get to compare more products with competitive prices and make informed purchase decisions. Not only can e-commerce boost the growth potential of businesses but also create tremendous employment opportunities for logistics-based firms and small businesses.