Idea Launches Freedom Packs at Rs. 35/month

Idea Cellular has now slashed the rates of its 4G, 3G BIG Internet packs by upto 67%, providing more value to heavy internet users who consume data packs of 2GB to 10 GB. Earlier last week, Idea had announced the price reduction by 45% in its sachet data packs.

Idea is now offering 10 GB 4G, 3G data pack for just Rs. 990. Idea’s 2 GB data is now priced at just Rs. 349, as against the earlier price of Rs. 449. Idea users will now get 5 GB of 4G, 3G data at just Rs. 649 – a 67% more value than 3GB data earlier. Idea’s new BIG Internet packs will give both postpaid and prepaid data users the convenience to download movies, stream songs and play online games without worrying about data balance. The pack pricing is detailed below:

Idea 4G, 3G BIG Internet Packs
Price (in Rs.) Earlier (in GB) Now (in GB) % Savings
349 1.5 2 33%
449 2 3 50%
649 3 5 67%
749 4 6 50%
849 5 7 40%
990 6.5 10 54%

Commenting on the recent rate revision, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “While the price reduction in our sachet data packs was aimed at inducting more users into the world of internet; the reduction in rates of BIG Recharge packs now, is aimed at delivering significantly higher Value for Money to our regular internet users. Our consumer research studies have indicated a growing demand for affordable high volume internet packs which we are aiming to fulfil with the new offers.” 

Idea has also launched new Freedom Packs, which are low cost data packs starting at just Rs. 35 with 4 weeks’ validity, giving prepaid consumers freedom from multiple recharges and the constant hassle over expiry of plans, while providing great value for money.

Earlier, last week Idea Cellular had announced upto 45% rate slash in prepaid sachet packs, as detailed in the table below:

Type Price MBs – Earlier MBs – Now % Saving
2G 19 75 110 47%
2G 31 125 180 44%
4G/3G 22 65 90 38%
4G/3G 54 165 220 33%
4G/3G 145 450 600 33%

Currently, new prices and benefits for prepaid have been made live across all Idea 4G and 3G provider circles, and postpaid roll-out is underway. The data benefits/price points for the packs may vary across circles, further details of which are available on the Idea Cellular website ( News Service

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