HP launches HP Latex 300 Printer series

HP-Latex-300-Printer-seriesORLANDO, Fla., April 26, 2014: HP has announced the new HP Latex 300 Printer series, helping sign shops, quick printers and small to medium print service providers (PSPs) easily expand large-format printing capabilities, offer new application areas and build a healthier production environment.

Small and medium PSPs have long used traditional eco-solvent ink devices for outdoor print jobs, which lengthen turnaround times and limit application versatility. Powered by third-generation, water-based HP Latex ink technology, the HP Latex 300 Printer series helps low-volume customers efficiently handle more outdoor and indoor applications with improved durability and image quality.

Stephen Nigro, senior vice president, Inkjet and Graphics Business, HP, said, “Small to medium PSPs face the challenge of simultaneously addressing more applications to reach more customers while reducing costs and fitting in smaller spaces. Backed by proven HP Latex Technology, the new HP Latex 300 Printer series addresses these needs with durable quality and easy operation, helping customers break application boundaries and establish a competitive advantage.”


The HP Latex 300 Printer series is expected to be available worldwide May 5. The HP Designjet Z6600 and Z6800 Production Printers are expected to be available worldwide in May.

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