Fitbit announces new software features to Fitbit Blaze

Fitbit has announced new software features to Fitbit Blaze, including extended smartphone notifications, Reminders to Move and new clock faces that provide an even smarter, more motivating and more personalized fitness experience. Fitbit also unveiled new, stylish designs including a Special Edition Gold series plus other premium textures and finishes, for its top-selling Fitbit Alta and Fitbit Blaze devices.

“Creating Fitbit products consumers love and find indispensable is as much about advancing the innovative features and performance of the product as it is about designing how well it fits into wardrobes, lifestyles and moods,” said Tim Rosa, VP of Global Marketing. “The latest software update to Blaze provides consumers with more motivating features, plus added personalization so they can stay connected with smart features that matter most to them. Combined with our new premium designs for both Alta and Blaze, we are continuing to build on the popularity of our products with more style choices and features that provide more usefulness than ever before so that consumers can wear them day and night.”


Fitbit is delivering new features in September to all Fitbit Blaze users through a free software update that will enhance your fitness experience by helping you stay more active, keep you more connected to what matters most, and give you new ways to personalize your tracker.

  • Reminders to Move help you stay active and reduce stationary time. Now available on display with real-time progress tracking, the friendly messages and vibrational prompts can be personalized to your schedule to help motivate you to meet a mini-step goal of 250 steps each hour (approximately 2-3 minutes of walking), and will congratulate you when you achieve the goal.
  • Extended Smart Notifications help you stay connected to what matters most to you. Now, notifications from your smartphone can be delivered to your device with an on-screen message and a vibrating alert, including notifications from apps like Facebook, Gmail, Instagram, Skype, Slack, Snapchat, WeChat, WhatsApp and more; plus, you have the option to customize which notifications you receive.
  • New Clock Faces give you more ways to change the look of your tracker with five new clock faces, bringing the total to nine that you can choose from to further personalise your Blaze.

Special Edition Gold Series

Fitbit is expanding its Fitbit Alta and Fitbit Blaze product lines with its highly-anticipated Special Edition Gold Series, featuring luxury 22-karat gold-plated materials for an elevated, elegant look. New premium leather bands and contemporary leisure nylon bands will also be available for Fitbit Blaze.

  • Alta Special Edition Gold Series (INR14,999) – features a hand-polished shiny tracker available with a black or pink classic fitness band. Then, transform your tracker into statement jewellery with the new Alta Luxe Metal Bangle in shiny gold-plated stainless steel (INR12,499).
  • Alta Luxe Metal Bangle in hand-polished silver stainless steel (INR9,999) is also available to pair with your silver Alta tracker, creating a chic piece of jewellery.
  • Blaze Special Edition Gold Series (INR22,999) – includes a premium gold satin-finished stainless steel frame with a slim pink tapered fitness band for those seeking a thinner profile. Or, pair any Blaze device with just the individual gold frame and tapered, slim black or pink accessory fitness band (INR9,999).
  • Additional Blaze accessories include a new slim, premium camel leather band with a silver stainless steel frame (INR9,999), as well as a new leisure collection of nylon bands in khaki and olive (INR3,999, frame not included).


Fitbit Alta and Blaze Special Edition Gold Series and other accessories noted above from Fitbit are available for pre-order presale today on  and at major India retailers, such as Reliance Digital, Croma, Helios, Jumbo and Vijay Sales. The Special Edition Gold Series will be available globally at major retailers in September, with Fitbit Alta bangles in silver and gold available in October and November, respectively. News Service

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