AIWA launches 5 new products in the audio range

AIWA announced its entry in India with the launch of its exclusive range of personal audio devices. The entire range will be available for online sale on Amazon and across 500 Reliance Digital, Jio Stores (+ for offline walk-in customers starting next week. This audio product range is a part of the first phase of the launch of AIWA India and is priced aggressively between INR 699 and INR 7999. The devices have been made available at special prices for the Indian consumers purchasing from these platforms – AIWA True Wireless Stereo Earphones and AIWA True Wireless Active Noise Cancellation Earphones will be available in two colour variants – Black and White priced at INR 1999 and INR 7999 respectively; AIWA Quad Driver Neckband, AIWA Ultralight Neckband Wireless in-Earphone and AIWA Wired Premium Stereo in-Earphones with gold-plated connectors will be priced at INR 2999, INR 1499 and INR 699 respectively.

Commenting on the launch, Shouichi Kure c.i, Managing Director of Aiwa Electronics International Co. Ltd. & CEO of Aiwa International Co. Ltd. (Tokyo, Japan) said, “On the 70th Anniversary of AIWA Japan, we are thrilled for our products to reach Indian consumers via our newly formed Regional Headquarters (RHQ) at New Delhi. The launch of our audio range shall be followed by our high-fidelity speakers, televisions, air purifiers, and many more. We shall work closely with our RHQ to let the Indian consumer use our products and enjoy 70 years of Japanese legacy.”

Sharing his views on the launch, Ajay Mehta, Managing Director, AIWA India said “We are excited to launch brand AIWA in India and embark on a billion-dollar dream with the brand in India. This launch is the first step in the direction of bringing a high-quality audio experience to everyday music lovers in the country. With a 70-year rich legacy in sound globally, our audio product portfolio embodies the true essence of sound engineering and expert technology, that is, simple, friendly, and value for money. Our unique and innovative audio range highlights our brand philosophy of “More for Less” and we are confident that our products with superior quality and design will delight our consumers who are looking for exactly that.”

Commenting on the launch, Akshay Ahuja, Category Leader – Consumer Electronics & Personal Computing, Amazon India said, “AIWA is recognized globally for its sound prowess and has always stayed at the forefront of the latest technology. We are excited to be their partner of choice and bring their advanced range of audio products for customers on With this launch, we aim to bring a new wave of immersive audio experience for customers in all corners of the country.”

AIWA products and their price range

1. AIWA AT-X80E True Wireless Stereo Earphones | INR 1999
2. AIWA AT-80XFANC True Wireless Active Noise Cancellation Earphones | INR 7999
3. AIWA ESBT 460 Quad Driver Neckband | INR 2999
4. AIWA ESBT 401 Ultralight Neckband Wireless in-Earphone | INR 1499
5. AIWA ESTM-101 Wired Premium Stereo in-Earphones | INR 699The entire range will be available for

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