Airtel DTH announces industry first, becomes first player to release a feature filmon Digital Tv

New Delhi, India, January 24, 2014: Airtel Digital TV, the DTH service arm of the leading telecom operator Bharti Airtel, to release feature film on digital TV on the same day of the film’s theatrical release. Telugu movie titled ‘Minukumanna Minugurulu’ (The Fire Flies) to be release on DTH along with its theatrical release using the PPV platform as an all new avenue for movie releases. Releasing exclusively on Airtel Digital TV on its Pay Per View (PPV) channel, it will provide customers an innovative opportunity packed with convenience and a never before experience.

Releasing on January 24, 2014 on Airtel Digital TV at 00.30 hours, the movie will be available to customers for 5 days until January 28, 2014 on channel number 157 enabling them to enjoy the movie with an exceptional viewing experience with an unmatched picture quality and sound on MPEG4 DVB-S2 technology in the comfort of their home along with family & friends. Customers can easily book the movie by sending the SMS to 54325 from their registered mobile number for just Rs. 100/- per day and can watch any or all of the 8 shows of the movie airing on the particular day.