Truecaller Creates Special Diwali Theme for Its App

New Delhi, India, November 9, 2015: This Diwali, Truecaller, is spreading the warmth of the festival to all its Indian users. A special campaign – #TrueDiwali has been designed to celebrate the festival of lights in India with a specially designed user interface for its Android and iOS app. To get the Diwali theme in the app users need to do:

  • Open the Truecaller app
  • Go to the search bar and type #TrueDiwali and get ready to celebrate the festival in ‘True Style’!

The Truecaller app interface has been decorated with Diwali special motifs and theme to gel with the ongoing festivities across the country.

The special interface is also being complemented by a social campaign #TrueDiwali which is already live on the Twitter channel of Truecaller. The five day long campaign, will be themed around Diwali essentials and traditions with the aim of identifying the #True behind the consumers’ Diwali. The users will get a chance to tweet pictures/anecdotes about different things on each day of the campaign. The themes throughout the campaign will include various topics like shopping, Diwali lights, decorations and everything to do with the most happening festival in India. And when we talk about Diwali, how can gifts and presents be far behind. During the timeframe of the #TrueDiwali campaign, users will get a chance to win various prizes every day. From shopping vouchers to electronic items, there is a lot up for grabs!

© News Service

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