The MobileStore launches ‘The MobileStore Lounge’ in Mumbai

Mumbai, India, April 28, 2014: The MobileStore launches the first ever smartphone destination, The MobileStore Lounge in High Street Phoenix and Phoenix Market City, Mumbai. Mobile technology is ever changing and can be confusing and complicated at times. It brings a host of features, of which only a few are understood and a fewer are used! A place that makes technology easy, The MobileStore Lounge is a unique state-of-the-art concept store introduced by The MobileStore Limited, pinned as the future of mobile retailing. A place that makes technology easy, The MobileStore Lounge, is a one stop Smart Phone shop that provides, multi brand handsets, tablets, complimenting accessories and brand experience zones all under one roof. It showcases ‘live experience’ to bring out the power of technology for everyday consumer use.

Located in the most iconic places in Mumbai, at The Phoenix Mill Compound – Lower Parel and Phoenix Market City – Kurla, The MobileStore Lounge makes it easy to browse, choose, use and pay for Smart phones and tablets with the help of Brand experience zones where devices from brands like Samsung, Nokia, HTC, Sony and Apple are displayed in each brand experience zone. The lounge boasts of the first ever phone OS agnostic Data Transfer Dock facility absolutely free. So you can transfer data from one phone to another without any worries.

A hand-picked team of intensively trained Tech Buddies from internal The MobileStore force as well as external sources, who have extreme comfort with gadgets, conduct live experiences and bring alive usage of smartphones to the customers. They are not the conventional sales staff but they are Tech Buddies. The MobileStore Lounge is the first ever store with complimenting accessories for each phone placed below the phone. So a customer doesn’t really need to look around what compliments his handset.

CEO of The MobileStore Limited Himanshu Chakrawarti said, “The MobileStore Lounge is a unique experience and moves beyond live display into the realm of actual larger than life experience. With technology elements, live features and very friendly & intensively trained Tech Buddies, the experience of the Lounge is aimed at making the consumer at ease with technology.”