LG ELECTRONICS TEAMS UP WITH PRIME VIDEO TO POWER AN EPIC HOME PREMIERE OF MASTERS OF THE UNIVERSE
LG Electronics (LG) is teaming up with Prime Video to celebrate the streaming release of Masters of the Universe, bringing the magic, muscle and mayhem of Eternia into living rooms around the world. The collaboration introduces Creator Original Picture Mode1, an industry-first picture setting for streaming exclusively available on 2026 LG OLED evo TVs, together with an interactive Magic Remote voice feature inspired by the film’s iconic catchphrase, “I have the power!”
In Masters of the Universe, director Travis Knight reimagines the legendary franchise as an epic live-action adventure for a new generation of viewers. After being separated for 15 years, the Sword of Power leads Prince Adam back to Eternia where he discovers his home shattered under the rule of Skeletor. To save his family and his world, Adam joins forces with his closest allies, Teela and Duncan/Man-At-Arms, and embraces his true destiny as He-Man — the most powerful man in the universe.
Now, thanks to LG’s latest premium OLED lineup, and its collaboration with Prime Video, fans can experience the film’s rich visuals and dynamic action in a way that feels truly cinematic at home.
Introducing Creator Original Picture Mode — Only on LG OLED evo
Exclusively available on the 2026 LG OLED evo W6, G6 and C6 series, Creator Original Picture Mode is a new dedicated setting engineered to give studios control over key picture quality elements. Going beyond cinematic presets offered by Filmmaker Mode, which primarily disable post-processing enhancements, this exclusive mode goes a step further. It leverages picture parameters set by content creators and studios — including shadow detail, color balance, noise reduction and motion handling — to faithfully reproduce every glowing sword clash, shadowy Skeletor lair and explosive battle across Eternia.
Processing Power for Uncompromising Picture and Sound Quality
Powered by LG’s advanced α (Alpha) 11 processor 4K Gen 3 with 12-bit image processing and enhanced dynamic range control, LG OLED TVs ensure no detail or gradation is lost from the source signal to the TV screen – maintaining absolute perceptual precision, capable of handling billions of color shades with ultra-refined tone mapping. With self-lit pixel technology enabling perfect blacks and accurate contrast, Dolby Vision support for ultra-vivid imagery and Dolby Atmos for immersive, multidimensional sound, viewers are placed at the heart of the action.
Just Say the Words: “I Have the Power”
In a first-of-its-kind interactive feature inspired by the iconic catchphrase, LG Magic Remote allows users to instantly access Masters of the Universe content simply by saying, “I have the power.” Available on LG Smart TVs running webOS 23 and later, the voice command feature supports several languages2, including English, French, Spanish, Italian and German. The TV responds by retrieving the movie, bonus features and related Prime Video content directly on screen — transforming a legendary line into a gateway to adventure.
Designed with families and lifelong fans in mind, the feature adds an element of playful immersion that bridges generations — from those who grew up with He-Man in the 1980s to a new wave of viewers discovering the saga for the first time.
A Shared Commitment to Innovation
This collaboration builds on the longstanding relationship between LG and Prime Video, united by a shared mission to deliver premium home entertainment experiences through innovation. From enabling advanced cinematic formats to pioneering smart TV integrations, the two companies continue to elevate how global audiences stream and enjoy blockbuster content.
“LG is dedicated to bringing transformative entertainment experiences into customers’ homes,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “With Creator Original Picture Mode and our interactive Magic Remote feature, we’re giving fans new ways to engage with Masters of the Universe — and empowering them to relive the excitement, energy and optimism that made it iconic.”
The Power Returns to the Living Room
With a legacy spanning decade, Masters of the Universe continues to prove its enduring popularity. Now streaming on Prime Video, the film invites audiences to rediscover a universe bursting with life, fun and heroic heart.
