New Delhi, India, November 26, 2015: Telenor India today announced the launch of unlimited entertainment service packs starting at Rs 2 comprising music and video streaming. The new innovative pricing will allow subscribers to enjoy unlimited access to videos from sites like Hungama Music & Eros Now.
Currently 22% of Telenor’s subscribers use data services on their mobile devices and we expect this to grow to over 50% by 2017.Unveiling the new products, Amaresh Kumar, Chief Product Officer at Telenor India said, “At Telenor, we understand that entertainment is one of the primary drivers of Internet traffic in India. Today almost 60% of data users access entertainment applications on their mobile. As digital services company, we want our customers to download and watch videos or listen to music in a hassle-free manner. Our new packs have been designed to offer affordable and value for money access to unlimited music and videos without worrying about volume of data used. With this we reinforce our vision to make Internet services affordable and easy to access for the masses.”
To subscribe the service, Telenor customers can select the video packs starting from Rs 2 to Rs 28 with validity ranging from one day to 28 days. Subscribers can use the new service pack to temporarily cache their favourite online video overnight (11 PM to 7 AM) and enjoy the buffer-free experience during periods of low or no connectivity. To prevent any bill shock if the caching continues after 7 AM, the customers will be charged at 2p/20 KB with a cap of Rs 5 for that day.
The music packs, that offer unlimited access to music, start from Rs 41 and come with a validity of 28 days.
According to reports, entertainment applications are the third biggest driver of Internet access in India after communication services and social media. Over 32% of Internet traffic comes from music, and 34% of those accessing online music do it on their mobile phones. “Research shows that almost 40% of users watch videos at night as the networks are relatively free and speeds are better. With the new packs, customers can download videos during the night and watch it anytime & anywhere,” said Amaresh.
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