BMMumbai, India, May 7, 2014: IBM has announced that for the fifth consecutive year, IDC ranked the company number one in worldwide market share for enterprise social software. According to IDC’s analysis of 2013 revenue, the worldwide market for enterprise social software applications grew from $968 million in 2012 to $1,242 million in 2013.
Today more organizations aspire to become a Social Business. Leading organizations – including 75 percent of the Fortune 100 – are transforming how they connect, collaborate and get work done using IBM enterprise social software.
“Customers are increasingly assuming that all applications must be social,” said Anmol Nautiyal, Director, IBM Social Business & Smarter Workforce, India/South Asia. “IBM’s focus on a core social networking platform to support application environments, such as Smarter Commerce and Smarter Workforce aligns well with this customer intent.”2
“The transparent nature of today’s business environment, combined with the integration of social, cloud and analytic capabilities into everyday processes, has fueled the emergence of a Smarter Workforce. We’re thrilled to be recognized by IDC as the market share leader for the fifth consecutive year as our clients continue to harness Social Business to accelerate innovation, increase agility and remove boundaries to collaboration.”, he added.
IBM’s Social Business portfolio, including its industry leading IBM Connections and Smarter Workforce technologies, allow organizations to integrate social solutions with critical business applications and people-centric processes that empower employees, increase workforce productivity and deliver exceptional customer service. Deployed on cloud or on premises, these solutions also enable business leaders like the Chief HR Officer (CHRO) to attract and retain top talent when combined with social workforce analytics that ensure the organization has the skills and expertise to meet emerging market demands.
One such company is Polaris FT, which is transforming the way its 12,500 employees connect, communicate and collaborate to drive greater workforce productivity, by adopting IBM’s leading enterprise social collaboration platform. Instead of relying solely on email to drive essential business tasks and project coordination, the new platform allows Polaris FT to leverage the collective knowledge of every employee to fuel new innovation, ideation and future business growth. This includes a significant reduction in the time it takes to on-board employees new to the company.
Working with IBM, Polaris designed and developed Octopus, an enterprise social platform that runs on IBM Connections and uses APIs provided in the IBM Social Business Toolkit. With Octopus, Polaris is able to apply social networking, social learning, digital experiences and knowledge/content management tools based on an open cloud-based, mobile architecture. In recognition of its capabilities, in October 2013, Polaris’ Octopus was the recipient of ‘The Astute 100 – Honoree 2013’ award, given out annually by the CIO 100 Awards.
Tens of millions of users today rely on IBM’s Social Business software not only in India, but around the globe including SafeGuard World International, Superior Group, Slumberland and many more. With IBM’s leading portfolio, organizations can apply social capabilities to all aspects of their business including marketing, research, sales, customer service and support, human resources, product management and R&D, and other business functions.
As part of its continued investment in Social Business, IBM is delivering open APIs through its IBM Social Business Toolkit, making it easier for clients and partners to build an entirely new class of cloud-based social applications on the Connections foundation. To date, more than 600 unique Connections-based applications have been developed by 300 ISVs including AppFusions, Flow, HootSuite, Kaltura, and Polycom.