Essential Tools to A Successful Fundraising Campaign


Non-profit organizations rely heavily on fundraising. Fundraising campaigns and donors are key support structures for such organizations. Without the proper tools, non-profit organizations cannot raise sufficient funds, track their progress, or even understand their donors. Campaigns alone do not always generate sufficient funds. That is why you need to integrate with fundraising other tools. The following tools are designed specifically to plan, execute, and manage. Fundraising campaigns are a form of sales on their own.

MoveData is an all-in-one cloud solution for businesses, whether small or large, profit or non-profit. Its non-profit package allows organizations to create donor-centric experiences through a series of integrated applications. MoveData pushes real-time information to Salesforce. It provides a complete suite of integrations from marketing to payment processing to managing donors. The applications in the suite are third-party applications that can be linked into Salesforce. They include the following.


MailChimp is an automated email marketing platform. Email marketing should be at the core of every fundraising campaign. With MailChimp, you can create landing pages for collecting donor information. Landing pages act as the point of entry for many donors. With a well-structured sales funnel, donors can join a campaign, learn about your organization in a series of newsletters and end up make donations. Successful campaigns can then be replicated over and over again to raise funds from a different audience. A common pitfall for fundraising campaigns is ignoring donor after they have donated. You can use MailChimp to build a long-lasting relationship with your donors and other audience who are yet to donate.


After launching the campaign, you will need a system for processing payments. This is where you need Stripe. When integrated, Stripe accepts payments and automatically updates MoveData which in turn sends the information to your Salesforce dashboard. Stripe processes payments both locally and internationally. It also accepts all major credit cards and debit cards from around the world. This way you can spread your campaign efforts as wide as you would like.


Pixo is a digital agency that is designed specifically for non-profit organizations. Pixo has a unique Native API integration with Salesforce (NPSP). You can use MoveData to connect the NPSP with your fundraising campaign. It also has a Native API integration with Mailchimp, to facilitate your email marketing efforts. Some of its donation features include choosing a one-time donation or a recurring donation. This option gives your donors the option to choose the amount and donation frequency. Pixo does not charge a commission for its services.


Artez, a product of frontsteam, uses predictive technology to help increase donations by up to 20% or more. Its unique Dynamic Donations Amounts is a feature that customizes donation amounts for each individual. It analyses a donor’s response and participation throughout the campaign and creates donation collection forms based on their behavior. Use the Artez / iMIS to trigger registrations and donations.


Donorbox is a powerful fundraising software that is super simple to set up and attracts more recurring donors. Start fundraising with a fast, optimized donation payment system in 15 minutes. Donorbox checkout process is quick and painless – this platform accepts almost all online payment methods. That all can be done with just a simple donate button.

People feel good when they help, especially for a good cause. Use these tools to help them help your cause.

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