Adobe named a web analytics leader by Forrester Research
London, Adobe Summit EMEA, The Digital Marketing Conference, May 14, 2014: Adobe today announced the company has been recognized as a leader in Web analytics by Forrester Research, Inc., through The Forrester Wave: Web Analytics Q2, 2014 (May 2014). Adobe was among a group of select vendors that Forrester invited to participate in the independent report. Adobe Analytics, the data and analytics backbone of Adobe Marketing Cloud, was positioned highest in current offering, strategy and market presence and achieved top scores in 66 out of 75 criteria overall.
“Adobe has set high expectations with its vision of making sophisticated analytics available and valuable to all marketers,” stated Forrester in the report, which earlier also stated, “Adobe has packaged Web analytics into a broader digital analytics offering that is a constituent of a broader digital marketing ecosystem.”
Vice President of Adobe Analytics Bill Ingram said, “We believe our strong position in the leader’s section of the Forrester Wave validates why the world’s best-known brands and leading marketers rely on Adobe Analytics, the core of Adobe Marketing Cloud, to drive their digital marketing. Our relentless pace of innovation is extending Adobe’s lead in enterprise analytics and empowering our global customers with the tools and capabilities required to take immediate action on their data.”
Adobe Analytics is used by many of the world’s leading digital marketers from companies including Audi, Conde Nast, CSC, Lenovo, Rakuten, Redbox, Skullcandy, Starwood Hotels, and thousands more.
Ashish Braganza, director, business intelligence, Lenovo, said, “Adobe is one of Lenovo’s valued business partners – helping Lenovo to gain a 15-fold return on our investment. I am impressed with Adobe’s current product strategy, including that for Adobe Analytics. Adobe’s ability to listen to its customers and adjust the roadmap accordingly is extremely valuable and really makes for a great relationship.”
“It is no surprise that Adobe was named a leader in the new Forrester Web Analytics Wave Report,” said Ben Meacham, manager, Web analytics and testing, Skullcandy. “Skullcandy has been an Adobe Analytics customer for years, and has seen how Adobe’s innovation directly impacts our business. Adobe is a critical partner in helping us to uncover the right data that enables us to confidently make decisions that will drive our business and make our customer’s journey more enjoyable across our digital marketing channels.”
“At CSC we spent a great deal of time searching for the optimal partner on which to build our digital marketing ecosystem and concluded that Adobe was the ideal choice,” said Christopher Marin, director, digital marketing platform, CSC. “Adobe Analytics is the foundational layer where all our data feeds in, and analytics informs personalization. What’s exciting about Adobe Analytics is that the solution is constantly being improved with new innovations that promise to redefine what it means to do analysis in this space.”
