“We entered the cloud innovation space three years before AWS and have had more than a decade of strong but quiet growth in the public cloud market.”- By, Mr. Ashwin Kumar, Director, Data Centre and Cloud Operations, Linode

  1. Ashwin Kumar, Director, Data Centre and Cloud Operations, LinodeHow big is the public cloud market in India according to you? How do you plan to capitalise it?

Indian organizations have come a long way in their digital journey. With the Government of India playing a crucial role in promoting technology, the country has grown from a lack of awareness stage to now imbibing a cloud first approach in their business models. As per a recent report, India is one of the fastest growing public cloud market in APAC region and is expected to grow from USD $2.6 billion to USD $8 billion with a CAGR of 25% between 2018 and 2023.  The country is also fast emerging as a start-up nation, with the third biggest startup ecosystem in the world, leaving behind China and US. Given this huge potential, India is a key market for us, with our focus on Indian startups, SMBs, organizations from pharma, banking and IT sector, apart from the developer community.

We also have plans to expand our data centres to Hyderabad, Chennai and Bangalore as part of our India strategy. To explore the full potential of India’s cloud market, we aspire to stay ahead of the curve with constant innovation, enabling our customers and peers to innovate and be adaptable to the evolving technology.

  1. How India data center will impact pricing for customers in India?

Be it a large organization or a start-up, IT teams are always required to justify the humongous amount of cloud usage, which keeps fluctuating every month. At Linode, our key strength is ensuring a straight forward billing model and transparent pricing without any vendor lock-in. We are also known to provide enterprise-level capabilities, such as object storage, Kubernetes, and GPU at 30-50% less cost than our competitors and existing hyperscalers. Further, as the Government of India proposes the Data Protection Bill, we are prepared to help Indian organizations retrieve, relocate and reorganize their data in the country in a cost-effective manner. As for our existing and potential Indian customers, they will be able to migrate their data to the Mumbai data center at no additional costs.

  1. How has Linode prepared itself to tackle big players like AWS in India market?

We entered the cloud innovation space three years before AWS and have had more than a decade of strong but quiet growth in the public cloud market. We aim to accelerate our efforts with investments across staffing, data centers, product and service portfolio, partner channel and sales and marketing efforts. This includes the launch of our datacenters in Toronto, Mumbai and Sydney, apart from seven others and a managed Kubernetes service.

We call ourselves the ‘alternative’ cloud providers in relation to hyperscalers such as AWS, Microsoft Azure and Google Cloud Platform. We are not competing with the hyperscalers in terms of footprint or feature sets, rather we are competing on the premise of offering a simpler, lower cost and more directly supported cloud infrastructure platform, appealing to cloud users for which the scale and pace of innovation of the big players isn’t necessarily a selling point. We are also offering a specialized platform within a larger mix of vendors for projects where our work on bare metal or GPUs makes us a good fit.

Another important part of our growth strategy is our partner program, which involves formalizing existing relationships with hundreds of resellers and service providers and offering them a simple, efficient, well-priced and well-supported cloud platform.

  1. How is Linode helping SMEs to scale on cloud?

India is the storehouse of power packed small and medium enterprises (SMEs), which contributes a significant portion towards the economic growth and employs most of the available workforce. This year, collectively MSMEs contributed 45% of overall exports and employed 14.9 million people! As we look at the next few years of continued economic growth, MSMEs across India will remain a key pillar and will undergo a paradigm shift as they move forward in their journey toward digitalization and cloud adoption.

As we continue to focus on addressing complexities that make cloud adoption a challenge, our goal is to make cloud simple, offer ease of access and on-demand provisioning so it resonates with the sector. We understand that this sector needs to deploy applications quickly, does not need access to the full suite of advanced cloud functions, and prioritizes price, performance and access to a level of technical support.

Additionally, as MSMEs are often cash strapped with limited technical IT staff, we offer them more hands-on and localized customer support, vertical knowledge and specialization. Linode is unique and we’ve built an advanced technological platform that is accessible to everyone, from large enterprises to SMEs to individual developers. We believe Linode’s entry into India will be beneficial to MSMEs.

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