Philips TV and Apple TV come together exclusively for the festive season

Mumbai, India, October 10, 2014: At the onset of festive season, new range of Philips LED televisions are set to be launched, bundled with Apple TV. For the first time ever, an authority in entertainment meets a pioneer in innovation to create an immersive viewing experience for consumers, through a smart solution. To amplify and celebrate the unison of the brands and products, entertainment and innovation, PE Electronics has announced its new marketing campaign ‘Power of Two’ for Philips TV. The exclusive feature-packed bundle offer, priced at Rs. 29,990 onwards, will be available in the market only for limited period.


By combining the best of both the worlds, the unique promotional offer promises to present consumers with an unparalleled television experience, wherein the technology of the superior LED televisions and Apple TV’s smart features will enhance the overall viewing experience. Viewers will have access to the thrilling world of HD entertainment, packaged with exciting features of surround sound technology, HD picture quality, live news, sports, radio and live streaming through YouTube.

To make this festive season more rewarding, in addition to the power of two, a wide selection of seasonal offering and lucrative bundled offers come your way from Philips TV.  Rs. 101 Down payment offer with 10 additional EMI scheme, an extended warranty through a 3 year warranty are just a few of the many reasons presented to Customers, this Diwali.

In an endeavor to harness and grow the league of legendary brand businesses of Philips Television and Electrolux Home appliances in India, PE Electronics was formed. A business unit aimed to take forward the global business of brand Philips in India in line with Philips global technology and innovation mix alongside high service standards and nurture it with fully set up manufacturing, marketing and distribution facilities.

Highlighting essence of the ‘Power of Two’ campaign, Neeraj Sethi, Chief Executive Officer – PE Electronics Ltd. said, “Philips TV as we know it is a unique blend of heritage and technology. Our endeavor has been to understand and fulfill consumer needs and aspirations. With the new range of Philips Full HD televisions, and the Apple TV partnership, we want consumers to indulge in the smart TV solution in the market, but without getting hassled about complicated set-up options. For the first time, Indian consumers will be able to avail such an offer that brings the power of an authority in entertainment with a pioneer in innovation. Marrying, the user’s entertainment, internet needs and aspiration.” 

The offer will be available for sale in select electronic stores and online e-commerce portals.

© News Service

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