Panasonic strengthens focus on the mobility space in India – marks its entry into the feature phone market

Panasonic-EZ240New Delhi, India, February 12, 2014: Panasonic India, a global player in technology, has launched two new phones- EZ240 & EZ180, priced at Rs. 1,790 and Rs. 1,350 respectively, these phones are CE certified. Additionally, the new phones offer a good battery life, Hindi support and security features like mobile tracker, security Inbox & application privacy which certainly redefine the feature phone space through value and consistency.

The mobility landscape in India is rapidly evolving driven by factors such as improving mobility infrastructure and lowering prices of technology. In line with this, the company offers a range of mobility solutions catering to the entire spectrum of its consumers. While the feature phones are a perfect solution for customers purchasing a low-priced phone without having to sacrifice on the reliability aspect, the smartphone range of Panasonic focuses on the younger generation – the always-on-the-go college youth, and the premium executive class. The latest offerings aim to fuel user-adoption and reach out to the masses reinstating the brand’s commitment towards bringing the best of technological innovation to its customers at an attractive price.

The newly launched phones are designed to seamlessly prioritize and merge the vital mobile purposes that matter customers across diverse markets, resulting in ultimate end-to-end mobile experience that is making intelligent living affordable to all. EZ240 & EZ180 phones have been made available to consumers across retail outlets and chains in India from 2nd February, 2014.

Managing Director of Panasonic India Manish Sharma said, “With these new offerings, Panasonic is focusing on expanding beyond the metros and delivering a remarkable mobile experience to the Indian mass consumers in tier II & tier III cities. This launch is a testimony to the company’s focus in reaching out to these markets which are increasingly price-sensitive perfectly matching to our consumers’ needs for affordable solutions.”

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