PLAY launched its noise cancelling wireless headphones PLAYGO BH-70. It is AI driven Noise Cancelling wireless headset. The product boasts of unique and never heard features of Artificial Intelligence (AI) driven self-calibrating left and right earphones, Hybrid Active Noise Cancellation, Smart-touch-&-talk and Auto-pause-&-play features. PLAYGO BH-70 also draws its appeal to its superior 40 mm device drivers which churn out a perfect mix of Bass and Treble balance, not to forget the huge battery of 1000 mAh which allows consumer to use the headset for upto 24 hours even on ANC active mode. The headphones, powered on the latest family of Qualcomm processor, boasts of Bluetooth 5.0 connectivity, Apt-X codec with built-in CVC 6.0 noise cancelling microphones & are also compatible with voice commands that can be used with Google Assistant, Amazon Alexa and Apple Siri.
The headphones also have multiple modes of ANC On/OFF or even the Transparency mode which allows you to hear the ambient sound along with the adulating audio experience. Weighing at only 300 grams, PLAYGO BH-70 comes with protein leather earcups for higher durability and are comfortable and light to be used on long durations during flight travel and also for daily Metro commute. PLAYGO BH-70 will be available in two colors including Graphite Black and Medallion Brown.
Mr. Sandeep Banga, CEO at PLAY, said, “Owing to a hyper TELCO competition, consumers are able to get access to cheaper data plans and some great OTT content too, PLAYGO BH-70 connects the missing dots of a great and affordable audio headset thus completing the customer experience. We welcome our consumers to try the PLAYGO BH-70 headset and take their wireless audio experience to a different level. We are proud to launch PLAYGO BH-70- an engineering feat for a combination of microelectronics, sensors, algorithms and design, that we hope will be enjoyed by our audiophile customers. We have tried to put all the necessary features for a great user experience and added the best drivers for audiophiles to the product.”
The smart wireless headset combines all of the intelligence in the iOs and Android based “PLAYGO” application hosted on the Apple and the Google play store. The smart application allows AI driven audio curve optimisation and also has an integrated customisable equalizer with pre-set modes for listening to Rock/Pop/Jazz/Hifi/etc audio configurations. PLAYGO BH-70 is priced at INR 14999 and is available in digital (www.worldofplay.in) and physical retail channel of PLAY across India and also through the digital partnerships with Amazon and Flipkart.
In this mission of achieving a differentiated consumer experience, PLAY has partnered with BCCL (Barista) to provide a first-hand product experience to its patrons where they can experience the product while sipping their favourite brew. Consumers of PLAY are always on the top of their game, are demanding and seeking personalization and that’s where they connect with PLAY, commented Banga.
On this association, Mr. Puneet Gulati, CEO, Barista said, “We are happy to partner with PLAY and take experiential marketing to the next level. Our association would offer unified music experience & help us to cater to varied hobbies of our patrons”.
Product: PLAYGO BH-70, AI driven Hybrid Noise Cancelling Wireless Headset
Price: INR 14999/unit
Availability: Nationally from 12th Feb’2020