New Delhi, India, December 07, 2014: JusTransact.com, India’s exclusive portal for POS Products and Solutions, announced the introduction of E-commerce capabilities on its website for buyers to make POS product purchases online. JusTransact was initially set-up as an online directory for customers to browse, read, compare and select POS products and solutions followed by offline purchases. However, with today’s announcement, buyers can now make online payments through CC Avenue and ICICI Bank secure payment gateways. In addition, JusTransact has tied up with DTDC DotZot (exclusive E-commerce logistics) for an on-time and hassle free delivery experience. The portal currently houses more than 40 of the world’s leading manufacturer’s products, spread over 1000+ products covering 15+ Main categories, 40+ Application areas & 17+ industry-wise solutions comprising of hardware and software.
Bhaskar Venkatraman, Founder and Director of JusTransact.com said at the announcement, “As we planned to incorporate E-commerce engine online in Version 2.0 of Justransact.com, we’re excited to introduce payment options on JusTransact which will now enable our customers across the country to buy the best point of sale products and solutions available in the market. The POS sector is undergoing huge transformation and our attempt is to bring structure and logic to the way customers select and buy POS products & solutions. With the payment option in place, JusTransact portal increases accessibility of consumers whether it is a village ‘Kirana’ store, a large format retail chain or a restaurant chain to purchase the apt solutions at the right time.”
He further added, “Entering the online channel space not only provides us additional opportunities to scale up the market size through market access (to achieve our long-term growth objectives), but also provides an opportunity to develop a closer relationship with our customers through better understanding and responding to their needs. We believe ultimately these customer insights will help us introduce products based on the need of the consumer than other way around as in the current case”.
JusTransact is associated with channel partners including IT hardware, system integrators, solution providers, ISVs (Independent Software vendors), barcode solution experts, cash register and mobility solution providers among others. The JusTransact portal shares a common “Shopping Kart” for convenient, safe, and secure purchases. It has special features such as the ability to search by Category, Brands, Applications, Industry and Price. The portal also has the facility to create ‘Enquiry Basket’ through which consumers can enquire about the desired products. JusTransact also offers ‘Cash On Delivery’ option on purchases up to a limit of Rs. 25,000/-, beyond which purchases can be made using Netbanking or Credit/Debit card.
Bhaskar ended by saying, “This portal gives value addition to the customers by removing barriers of geographical distance and time. It also helps in understanding the new offerings in the market, thereby enabling customers to enjoy benefits of using state-of-the art products and solutions so far accessible to and used by their contemporaries elsewhere in the country.”
JusTransact has pioneered the spread and use of Point of Sale (POS) Products & Solutions to diverse industry verticals, to the wide cross-section of Indian reseller and institutional markets narrowing the geographic divide and bridging the technology gap and acts as an enabler using the E-commerce platform.