“We are focused to empower customers by pushing the boundaries of telecommunication” – By, Mr. Sandeep Mehra, Sales Head India, Do Mobile
- After being one of the leading mobile manufacturing companies of China, what made you enter in the Indian Market? What are the challenges you faced?
India is a big market and there are a lot of opportunities for many mobile players. Every business has some basic set of challenges and so are there in mobile industry like stiff competition from other players, dynamic/volatile market structure, rising prices of components etc. But despite of all this there is huge potential in India for mobile business.
- Please highlight some of the key aspects of Do Mobile and its brand portfolio?
Last year we have launched our brand Do Mobile in India, and from the beginning our aim is to provide quality products at much affordable price for Indian consumers. In last one year we have created our network through our 400+ distributors in PAN India.
As of now we have 3 feature phones and 1 Smartphone in our portfolio, within next few months we will add many more feature phones, smartphones and accessories like power banks, earphones, speakers and other products to our product portfolio.
- Which handsets are you planning to launch in the premium and luxury budget?
At present we are operating under 7k range for mobiles and would like to continue with the same segment in near future as well. The key idea is to provide best available product within that price segment.
- How do you plan to expand the distribution network in Indian market?
In last one year we have created our network through 400+ distributors in PAN India. We have also expanded our service network via 650 service centers in India. But this is just the beginning, our first priority is to increase the distribution network deeply i.e at tier 2 and tier3 level across India.
- What features do you primarily focus on in your product before launching it?
Every Product has some speciality which largely depends on the target audience and price point on which we are committed to launch that phone into Indian market. It could be any feature be it Camera, Dual camera, Finger print sensor, Metal gloss finishing looks etc.
- What is your vision for Do Mobile in India for the next years?
We are focused to empower customers by pushing the boundaries of telecommunication and providing new age of communication gateway that make their lives easier. We utilize our strength in R&D, Production, Logistics, Financing and Distribution to deliver our products to consumers effectively and efficiently. The major focus would be on setting a robust distribution network across India.
- What are the targeted segments?
We are majorly targeting consumers of young age, and more importantly, all those who are first-time smartphone users and those who want to switch from feature phones to having a smartphone experience.
- Tell me more about yourself and your experience in the mobile industry?
I have started my career in sales with various leading electronics companies where I have learned the tricks of the trade (sales).
In the mobile industry, I have launched the ZSM Intex Technologies (India) Ltd. brand in Northern and Western Circle of India. I was responsible for managing its Distribution Channel, Team deployment, Product launch, Distributor Schemes and FTS planning, New Product launches and Smartphone penetration.
Subsequently, my employment with Blackberry & Apple for channel Distribution and Transcend Data Cards and other telecom equipment helped me to win several accolades. My last job was a career defining moment as the DGM Sales with Ziox Mobiles (Sun Airvoice Pvt Ltd), where my role was to lead the sales and marketing efforts.
Now As the Sales Head India of DO Mobile my primary focus will be on setting up Distribution network for DO Mobile Pan India along with an impetus on online/e-commerce business. Moreover I will be responsible in reshaping Do Mobile as a well-known mobile phone company in India with the aim to be a global leader in mobility.
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