New Delhi, India, March 28, 2014: Vodafone India, one of India’s leading telecommunications service providers, has tied up with Disney India’s Interactive business to launch Vodafone Games & Apps. This announcement comes in close succession after the successful launch of Vodafone Music and Vodafone Sports by the company.
Vodafone Games & Apps powered by Disney India’s Interactive business will offer customers premium games and apps on both feature and smart phones. Through this association, Disney India will service the complete content catalogue along with the portal for this offering. Via this portal, consumers will gain access to well-known apps and games like Where’s My Water?, Where’s My Mickey?, Where’s My Perry?, Toy Story : Smash It!, Brave, Chennai Express, Disney Utility Apps including Mickey Planner, Donald Photo booth, Goofy Weather and many more.
Sameer Ganapathy, VP & Head, Interactive – Disney India, said, “Our endeavour has always been to provide engaging games to existing and new users in India through multiple digital access points and in turn cultivate an active gaming culture in the country. Our association with Vodafone is a step forward in our strategic relationship with them and creates an additional destination for exciting games and apps for their users.”
Chief Commercial Officer at Vodafone India Vivek Mathur said, “The launch of Vodafone Games & Apps will bring across best of premium content on an interactive platform. Our association with Disney India will help us build a successful gaming business. Following the launch of Vodafone Music and Vodafone Sports few months ago, it complements our strategy to expand our digital offering and tailor it to mobile internet users who are increasingly consuming content on the go.”