Tata Docomo ties up with Micromax for its bundled products

New Delhi, India, January 17, 2014: Tata Docomo, the unified telecom brand of Tata Teleservices Limited, has announced its partnership with Micromax, India’s leading handset manufacturer, to launch an exciting range of bundled offerings across 2G and 3G data, Post-pay and Pre-pay platforms. With this launch, customers using Micromax handsets, purchased after 1st October, ’13 can avail the benefits of Tata Docomo’s special offers.

Head Non Voice Services at Tata Docomo Sunil Tandon said “At Tata Docomo, we follow a consumer-centric strategy where we believe in developing offerings keepTata-Docomo-Micromax-tie uping our customers’ preferences in mind. Through an Intelligent & Interactive Call to Action ,wherein the MICROMAX Tata Docomo customer can now SMS “MICROMAX” to 141, to get relevant offerings cutting across 2G data, 3G data, Post-pay and Pre-pay. We are glad to partner with Micromax to launch the Micromax Range program.

Chief Marketing Officer at Micromax Shubhodip Pal said, “It has been our constant endeavor at Micromax to empower our consumers through affordable product innovations and service offerings. We are happy to work together with Tata Docomo, as this partnership builds on our promise to democratize technology for the masses. This partnership will provide consumers an option to choose and customize from an array of offerings on their favorite Micromax devices, as per their requirements.”

Customers can enjoy a wide array of bundled offerings just by sending ’MICROMAX’ as a SMS to 141. Valid till 30th June, ‘14, the offer will be available across the entire range of Micromax handsets including the iconic Canvas Turbo and Canvas 4 along with Canvas Magnus, Bolt A61, Bolt A26 and Bolt A35.

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