Tata Docomo launches ‘anytime-anywhere’ connectivity potential of its Photon Max Wi-Fi device

TATA-DocomoNew Delhi, India, June 1, 2014: Tata Docomo, the unified telecom brand of Tata Teleservices, has launched its new TVC showcasing the ‘anytime-anywhere’ connectivity potential of its Photon Max Wi-Fi device. The central message of the advertisement is to tell the customer ‘If you have an electric socket, you can have internet anywhere’. Tata Docomo Photon through this quirky television spot focuses on the ease getting high speed internet at the click of a button (in this case any power socket!). Along with the stress on usage, the TVC also showcases that the product can also be purchased online through the e-shop (http://eshop.tatadocomo.com) where the product is delivered at the doorstep and activated for the user within 48 hours.

Creating Wi-Fi hotspots is easier than ever before through the Photon Max Wi-Fi device; one just has to plug it in a power socket and enjoy seamless internet experience connecting upto 5 devices. The device is powered by Qualcomm Gobi with Dual processor technology, offering download speeds of up to 9.8 mbps, ensuring faster and reliable connectivity for a superior multimedia experience. This device has further reinforced Photon’s position as a true pioneer in the ‘internet on-the-go’ market targeting the new age internet consumer.

Gurinder Singh Sandhu, Head Marketing- Mobility, Tata Docomo, said, “At Tata Docomo, we are always looking at ways of enhancing customer experience by serving them with product & services that best meet their fast changing needs. With Photon Max Wi-Fi the idea is to help consumers ‘carry their internet’ wherever they want… on whichever device they want… be it a Tablet, Laptop, Smartphone or any other Wi-Fi enabled device. Considering the usage of mobile devices growing exponentially, the plug and play Photon Max Wi-Fi offers the next generation of mobile connectivity.”

The TVC presents a montage of Photon Max Wi-Fi plugged in at differently located power sockets across locations like a kitchen, work desks, bathroom, beauty salon, etc. The idea behind the advertisement is to display the simplistic usage of the product and the accessibility it provides owing to its portability for creating a Wi-Fi spot anywhere, anytime.

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