Micromax becomes the 10th largest mobile phones brand as per the Q1, 2015: Gartner
New Delhi, India, June 03, 2015: As per the worldwide mobile phones sales report for Q1, 2015 by widely accepted Gartner Inc., Micromax continued to bolster its leadership in the global mobile phones market moving up from 17th position in 2011 to the elite group of top 10 mobile phones brands in Q1, 2015. The Gartner report extensively compiles the global data of the mobile phones sales to end consumers, as compared to other reports which are based on the shipment of the devices.
Micromax has gained competitive advantage owing to its continued investment in the best technological innovations, right understanding the consumer needs & expectations, innovating continuously for devices & services, and a robust offline & online distribution network to provide a world class experience for its consumers. Apart from consolidating its leadership position in India, Micromax has also made successful entry in all the SAARC markets and set its strong foothold in global markets like Russia to become a truly global mobile phone player from India.
Micromax has been among the first mobile phone manufacturers in the country to capitalize on the rising migration of the user base from feature phones to smartphones. Today, Micromax is uniquely positioned as a brand to capture this wave, given its strong connect with the masses and unique product and technology offerings centered around innovation and localization for Indian consumers.
The company has received an overwhelming response to the Canvas series which has seen unprecedented success with innovative products like Canvas Spark, Canvas Knight, Canvas Doodle 4, Canvas Fire etc. The company has always reaffirmed its commitment to make technology accessible for everyone, and introducing more people to the best of the connected world.
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