Hexaware appoints Sunder Madakshira as Chief Marketing Officer of the Company
Mumbai, India, May 6, 2015: Hexaware Technologies Limited, a leading global provider of IT, BPO and Consulting services announced the appointment of Sunder Madakshira as the Chief Marketing Officer of the Company.
Sunder Madakshira was the Vice President – Marketing and Communication at SAP. For the past 19 years, his areas of focus are brand management, building Influencer Relations, PR, employee engagement and customer evangelism. He has driven a wide range of marketing functions – market research, traditional and new age advertising, competition intelligence, category management, talent branding, internal communications and marketing process administration. He has held leadership roles in the sales and marketing functions at Unilever, Infosys and Wipro before his stint at SAP.
Welcoming Sunder Madakshira to Hexaware, R Srikrishna, CEO & Executive Director, Hexaware Technologies Limited said, “Sunder joins us with a wealth of experience. His appointment strengthens our Executive Management team and brings leadership skills directly relevant to the stage at which Hexaware is today. We have embarked on an ambitious journey of growth in the last 12 months. One of the important requisites to
be on this path is to make Hexaware a very compelling brand in the IT services space globally for customers, employees and the community. We will continue to make significant investments in this direction.”
Commenting on his appointment, Sunder Madakshira stated, “I am excited to be a part of the Hexaware family. I see an opportunity to accentuate the Hexaware brand as a path breaker for the industry in the coming years.”
