Mumbai, India, October 10, 2014: In just a few weeks since the first Firefox OS devices hit the Indian market, Mozilla, the mission-based organization dedicated to promoting openness, innovation and opportunity on the Web, has announced further partnerships with popular mobile device brands and app partners in India to launch new smartphones and content services. New Firefox OS devices in the ultra-low-cost category will be launched by ZenMobile for the Indian market soon. Furthermore, key apps providers including eBay India, ESPN, Vuclip and Zomato, and will also partner with Mozilla to enrich Firefox Marketplace and expand Firefox OS ecosystem in India.
“The flexibility and open foundations of Firefox OS give operators more choice and empower OEMs to deliver smartphones at more affordable prices,” said Neil Mawston, Executive Director of Strategy Analytics. “As Firefox OS continues its expansion into key growth markets such as Asia, Central and Latin America, it has emerged out of the ‘other’ category as one of the top platforms for the global smartphone industry.”
Bringing Firefox OS to India
- · Zen Mobile will launch a Firefox OS phone in the ultra-low cost category in India in October. This will bring the number of devices for sale in that country to four.
- · ALCATEL ONE TOUCH launched the Fire C in India, available on Flipkart.com.
- · Spice Retail Limited launched the Spice Fire One Mi – FX 1 in India. The phone is available on Snapdeal.com.
- · Intex Technologies introduced the Cloud FX as the first Firefox OS smartphone in India, bringing a new device to the ultra-low cost category of smartphones. The Cloud FX is available on Snapdeal.com and also on Intex distribution channels.
Strengthening the Firefox OS ecosystem in India
As new devices are launched in India, the Mozilla is also growing the Firefox OS ecosystem through partnerships and collaborations with distributors, app developers and other OEMs.
Li Gong, President of Mozilla, said, “The expansion of Firefox OS into a brand new category of smartphones, along with the continued growth of new form factors holds great promise for the adoption of open Web technology and for enabling millions more people to access the Web.”
Through strategic partnerships with leading app developers in India, including eBay, ESPN, Vuclip and Zomato, Mozilla aims to provide greater access to engaging content and providing an enriching Web experience.
Supporting Partner Quotes
Praveen Valecha, Regional Director, APAC BU INDIA of ALCATEL ONETOUCH, said, “We are excited about this launch and are sure that it will create a new opportunity for customers waiting for an affordable smartphone to upgrade from their feature phone. The device from ALCATEL ONETOUCH based on Firefox OS addresses that segment. We are also collaborating with Mozilla to identify and bring to market more devices that satisfy users’ expectations with the flexibility and customization of Firefox OS.”
Deepesh Gupta, Managing Director of Zen Mobile, said, “We are thrilled to tie up with Mozilla and ready to offer Zen Mobile handsets powered by the new Firefox OS. Firefox OS opens a new window of opportunities for India and Indian citizens. Most of the buyers in India are still price conscious and most of them still find owning a smartphone very expensive. Yet nowadays they are aspirational and open to trying new things. The new Firefox OS phone redefines the smartphone category, breaks new price barriers and makes it possible for a huge untapped Indian audience to now own a smartphone. Firefox OS is very easy to use and will make it possible for every Indian to take advantage of the benefits of internet and its applications and help enhance their everyday life.”
Michael Adnani, VP, Retail & Head of Brand Relations, Flipkart, said, “We are delighted to introduce the new ALCATEL ONETOUCH Fire C on our marketplace. With this new device, we will be expanding our portfolio of affordable smartphones and making it possible for every Indian to own a smartphone just at Rs.1990.”
Tony Navin, SVP, Electronics and Home at Snapdeal.com, said, “We are excited to launch this new technology in the Indian market. Firefox OS devices by Intex and Spice are exclusively available on Snapdeal.com. We have seen a tremendous response from our customer base as well. At Snapdeal.com, mobile is one of our fastest growing categories and this launch has definitely caught our users’ interest.”
Santosh Rao, Head of Mobile Commerce, eBay India, said, “eBay India is glad to announce a special Firefox app with an intuitive, easy-to-use interface for a seamless shopping experience that gives consumers access to the best deals on the widest variety of products. Firefox OS is a promising platform that has generated great buzz in the mass market and could play a significant role in accelerating smartphone adoption in the country. We believe an increasing proportion of online shoppers will now shop on their mobile devices and the portfolio of eBay apps will make this an easy & enjoyable experience.”
Gaurav Thakur, Director-Mobile Products & Revenue of ESPN, said, “At ESPN, the fan experience is at the core of everything that we do. To this extent, we’re delighted to partner with Mozilla to bring the depth of ESPNcricinfo content to the growing tribe of mobile users who are adopting smartphone technology for the first time. With user engagement increasing exponentially on mobile devices, partnerships like these help us to get that much closer to our fans.”
Arun Prakash, COO of Vuclip, said, “The promise for mobile in emerging markets has inspired Vuclip from the beginning. It’s truly fantastic to see world class organizations like Mozilla bringing their innovative products to users in these markets.” “Video has proved to be an immersive and engaging way to captivate mobile users from all walks of life, and we’re pleased to bring Vuclip Premium Video on demand service on Firefox OS devices. On Vuclip service consumers enjoy the largest collection of exciting premium content through an unbuffered viewing experience regardless of the network variability.”
Deepinder Goyal, CEO of Zomato, said, “We’re confident that our mission of providing a convenient platform to a new and larger user base ties in impeccably with Mozilla’s focus on openness and providing access to one and all.”