Effects of pre-ordering the new products on e-commerce websites by Mr. Suhail Sattar, Director and Co-founder, Basics Life

It is a good idea to give a preview of the latest collection to our clients to gauge reactions and also to be prepared well in advance regarding the inventory that needs to be prepared with before the final launch just like it is also done offline as well. It is also encourages the buyer to know about the latest collection  and to pre-book the ones he/she likes before the final rush. It is the perfect win-win situation for both the e-tailer as well as the buyer.