Anaren’s new Broadcom-based air for wiced bluetooth smart modules and anaren atmosphere development platform Will kick-off company’s new commitment to India’s IoT market

Broadcom-logoBangalore, India, February 27 2015: Anaren, Inc.’s Wireless Group announced that its Anaren Integrated Radio (AIR) module team will be mirroring and supporting Broadcom’s commitment to the development and distribution of innovative IoT-focused hardware, firmware, and software solutions in the India market. The first in a series of technologies Anaren will introduce to the fast-growing Indian tech sector is its new, Broadcom-based AIR for WICED™ Smart Bluetooth modules (A20737x). Supported by the unique Anaren Atmosphere on-line developer platform, the modules will help India’s IoT-focused OEMs quickly and cost-effectively achieve wireless
connectivity between embedded applications and Bluetooth Smart enabled mobile phones or tablets.

“Like Broadcom, Anaren is what I’d call ‘all-in’ on enabling wireless connectivity in the IoT space,” said Mark Bowyer, Anaren’s Director Wireless Business Development. “As one of the world’s fastest-growing, technology-focused geographic markets, India is an ideal place to introduce our new AIR for WICED modules and other Broadcom-centric IoT solutions in our pipeline.” Bowyer added that Anaren will also be strengthening its distribution muscle in order to serve its new found customers in the region.

“Broadcom is excited about teaming up with Anaren to fuel IoT innovations in the fast growing India market,” said Sid Shaw, Broadcom Senior Product Line Manager, Connectivity Group. “As a leading provider of wireless connectivity, Broadcom is committed to enabling Indian customers, large and small, to be able to go from concept to product quickl y and easily with its WICED platform and Anaren’s easy-to-use tools and support.”

Concurrent to its rollout in the India market, Anaren has an aggressive schedule of US and EUbased trade shows, makers’ fairs, and distributor training events in the works for calendar 2015. Interested parties can view the company’s event calendar or write the AIR team ( to learn more about where and when AIR for WICED modules will be demonstrated.

© News Service

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