“Aisen is transforming the consumer durable market in India” – By, Mr. Vinit Agarwal – Brand & Marketing Director – Aisen
Tell us about the presence of Aisen in the consumer durable market.
Under the 1200 crore group company, Vishal Video & Appliances, one of the leading distribution House for Consumer Goods and Appliances, Aisen brings over 35 years of Industry experience to the Indian Consumers. Focused on creating products that enhances user’s lifestyle, Aisen since its inception in 2015, drives one purpose; “offering the world-class technology with unmatched quality at the most prudent prices.” We came up with Air coolers 3 years back followed by LED TVs and HT Speakers, today we have covered a massive market with a presence in 12 states across the country, and are further expanding into new markets. Recently, we also expanded our range into the audio category with the launch of the Walk and Rock series of speakers which has a range of more than 6 models with 10 different colour options. This particular range is one of a kind in the industry providing different unique products specifically targeted at the youth of the country. Also, this month we have launched twin tub washing machines in the 7 and 7.5 KG category.
- How is Aisen different from other brands in this industry?
By having the experience of over 35 years, Aisen understand the needs of consumers in both rural and urban market. Our products are designed by keeping Indian consumers in mind, For example:- Our 22” TV model comes with DC input which will enable the TV to run on battery. The E-Share app brings you the real and hassle free experience of Smart TV features. Being a Make in India brand, we have a strong foothold bringing tailor-made solutions for the needs of the audience.
Keeping the same mantra in mind, our walk and rock series comes with inbuilt battery which a play back time of upto 4 hours ! So, even in rural market where there is interrupted power supply the consumer can enjoy his music.
We have tried to be different in this industry from other brands in every category we approach. We offer the industry best warranty across all segments be if 3 years unconditional warranty on TVs and 2years unconditional warranty on Air Coolers. Also, past season we were the first brand in the Air cooler segment to run an exchange offer program to the consumers.
- What are the upcoming products?
Very recently we have launched our Walk and Rock Tower Speakers, a unique offering, designed as per the growing needs of the Youth for Music. Also next Month we are planning to enter geyser and heater market. We will be launching Air Conditioners and Deep Freezers by the end of this year. We shall also be broadening our LED TVs by introduction on 65″ and 75″ UHD Panels.
- What is the brand strategy for penetrating the Tier II and III cities?
India is growing economically, its rising purchasing power has naturally made its emerging cities (Tier II and Tier III Cities) promising, yet untapped markets. The Tier II and Tier III cities shall be the new face of India. For Aisen, the Brand has already opted for this route right from its inception & established a strong presence in these untapped markets with a strong distribution network and omni channel presence. We are actively charting appropriate strategies and communication tools to cater to them.
- How can Aisen be a game changer in the consumer durable market?
Aisen is transforming the consumer durable market in India, we are bridging the gap with cost effective prices and latest technology. Our products stand the testimony to the needs of the young audience. With premium tech at affordable pricing, we are also promising to give unmatched warranty service of 3 years. Infact, we are the only brand in India to bring 3 Years Warranty on TVs. With our innovative solutions, we are aiming to revolutionize the market in sync with the needs of the audience.
- Where do you see Aisen in next 5 year?
In next 5 years we are planning to upgrade our technology and offer a perfect mix of affordability and functionality, we believe customer satisfaction portrays a key role in our growth. Also, we have already stamped a benchmark of excellence, trust and innovation in the country. We target to become No. 1 Indian consumer durable Brand with presence in all the categories.
©Technuter.com News Service
