Energy Conservation Week: India can save BIG on electricity consumption with BLDC technology  

The increasing need for energy conservation solutions and the adoption of smart devices have resulted in the growth of the smart home industry in India. Smart-tech market leaders have understood the potential of BLDC-powered motors, as it saves 65% of electricity and delivers stable performance. IIT Bombay Alumni – Manoj Meena and Sibabrata Das took up the initiative of solving the energy crisis in India with an in-depth research and study about  Brushless Direct Current (BLDC) motors and understood the important role that this technology plays in the overall dynamics.


Atomberg Technologies initially established itself with a focus on the business-to-business segment but soon moved the focus to consumer products. With the introduction of smart ceiling fans and the market size of almost 60 million units manufactured every year, this smart tech market leader has been able to cater to the evolving demand of aspiring consumers in India. 

How do BLDC-powered devices help in saving 65% of electricity for Indian families? 

BLDC-powered devices have been in great demand, due to its energy efficiency and power-saving features. Smart BLDC devices run up to three times longer on inverter battery and also perform well during voltage fluctuations as their voltage range is quite wide (110V-285V). The commutation method is the main differentiating factor that makes BLDC-powered smart devices different from ordinary DC devices.

Electronic devices such as smart ceiling fans with BLDC motors consume much less energy as compared to other ceiling fans in the market. Low power consumption results in reduced electricity costs of Indian households. The BLDC-powered smart Gorilla fans allow consumers to cut down on 65% of electricity i.e. Rs 1000- Rs 1500 per household each year. In a BLDC motor, as there are no brushes, the commutation is done by the driving algorithm in the Electronics. In fact, BLDC motors use a combination of Permanent Magnets and Electronics, in order to achieve higher efficiency and device performance as well.

The permanent magnets used in the rotor are responsible for mass reduction in power consumption. Another interesting fact is that BLDC motors in smart devices use an electronic circuit, which also enhances the convenience features of smart fans including the sleep mode, timer mode compatible with Home automation systems. In short, BLDC ceiling fans are operated by remote unlike traditional regulators reducing the purchase cost of a regulator.

Innovative smart BLDC devices run three times longer as compared to an inverter and consume 1/3rd of the electricity. BLDC smart energy-efficient smart fans enable lower power consumption of 28W as compared to 65-70W of energy consumption, which is the USP of such smart electronics for consumers. In fact, BLDC-powered electronic appliances can be a sigh of relief to the areas facing the problem of power voltage fluctuations, as they are energy efficient.


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