Google Play Points launches in India
Since 2012, Google Play has been a destination to find the best of apps, games, and digital content. Aiming to introduce a new way to enable people to enjoy these digital experiences, Google Play today announced that its bringing its global rewards program – Google Play Points – to India.
Google Play Points helps users earn points and rewards for the many ways they use the platform. Over the past years, Google Play Points has been expanded to 28 countries and has more than 100 million people finding value in the program. The program will be rolled out to users in India in the coming week.
Users will be able to earn points when they make purchases with Google Play, including in-app items, apps, games, and subscriptions. The rewards program has four levels — Bronze, Silver, Gold, and Platinum – that provide members with different perks and prizes depending on the tier they are in, which is based on the number of points they have collected.
Users can redeem their points for Google Play Credit to use how they’d like to on the store. Google Play has also partnered with developers of popular apps and games across the world to help users redeem their points for special in-app items. In India, they are partnering with 30+ participating titles that include games from global studios such as Miniclip (8 Ball Pool), TG INC (Evony: The King’s return), games from local studios such as Gametion (Ludo King), Playsimple Games (Word Trip), Gameberry Labs (Ludo Star), and popular apps such as Truecaller and Wysa. Google Play will look at expanding the program to more global and local developers in the future.
Google Play Points will also provide local developers a new avenue to build a local and global user base; helping them engage their users, drive discovery, and acquire users across markets that have Google Play Points.
It’s free to join, there is no recurring or monthly fee, and users will earn five times the Play Points on your first week*. To get started, open the Play Store app on your Android device. Tap your profile icon on the top right, then tap Play Points
