Citrix Appoints Stanimira Koleva as Group Vice President of Sales and Services for the Asia Pacific and Japan Region

Citrix today announced that Stanimira Koleva has been appointed group vice president (GVP) of sales and services for the Asia Pacific and Japan (APJ) region, reporting to Carlos Sartorius, executive vice president Worldwide Sales & Services.

As the new GVP of sales and services for APJ, Koleva will be responsible for leading and evolving the Citrix sales and services strategy to continue to drive the company’s vision of securely and reliably delivering applications and data and supporting our customer’s success in the region.


Koleva brings 25 years of industry experience managing sales and business development for large multinational companies across the globe and within the Asia Pacific & Japan region.


Most recently, Koleva was the senior vice president and chief operations officer, for APJ at Software AG, a leading large enterprise software company where she was responsible for the business in the Asia Pacific and Japan region.


Prior to that, she was general manager of Microsoft’s Small and Midmarket Solutions & Partners division in the Asia Pacific, driving business growth across multiple solutions and business transition to fast adoption of the cloud and vast partner ecosystem transformation. Koleva has also served as vice president of the Partner Business Group for Cisco Systems for the Asia Pacific, Japan and Greater China, where she oversaw the company’s partner strategy and led the commercial customer segment.


Throughout her years of experience she has developed a rich background in technology sales and services, spanning across different customer segments and markets. She has vast knowledge of the IT industry, business strategy and culture across multiple markets.


“Koleva brings proven expertise and a solid track record to this role. Her deep knowledge of the APJ region and familiarity with key partners such as Cisco and Microsoft and their eco-systems, combined with her strong leadership skills and results-oriented perspective will help drive our APJ business forward.”  – Carlos Sartorius, Executive Vice President Worldwide Sales & Services, Citrix


“Citrix is a company I have long admired and am excited to join this team. I am looking forward to the challenge of leading the APJ region through the next stage of growth, as the company focuses its vision on helping businesses embrace the digital transformation that is impacting every industry. We have big plans for the future to ensure success for our customers and partners across the APJ region.”  – Stanimira Koleva, Group Vice President of Sales and  Services for APJ, Citrix

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